Las estrategias de réplica en una controversia político-sanitaria a través de la prensa: el caso de las hamburguesas gigantes en España en 2006
[EN] Analysis of the reply strategies employed by Burger King in its controversy with the Spanish Ministry of Health in 2006, as a result of a publicity campaign for a hamburger giant breached an agreement signed to fight obesity. Rhetorical techniques employed by a agent who has no correction or re...
| Autor: | |
|---|---|
| Formato: | artículo |
| Fecha de publicación: | 2010 |
| País: | España |
| Recursos: | Consejo Superior de Investigaciones Científicas (CSIC) |
| Repositorio: | DIGITAL.CSIC. Repositorio Institucional del CSIC |
| OAI Identifier: | oai:digital.csic.es:10261/36689 |
| Acesso em linha: | http://hdl.handle.net/10261/36689 |
| Access Level: | acceso abierto |
| Palavra-chave: | Rhetorics Argumentation Reply Controversy Public health Retórica Argumentación Réplica Controversiaa Salud pública |
| Resumo: | [EN] Analysis of the reply strategies employed by Burger King in its controversy with the Spanish Ministry of Health in 2006, as a result of a publicity campaign for a hamburger giant breached an agreement signed to fight obesity. Rhetorical techniques employed by a agent who has no correction or rectification arguments, retorsion, request for evidence and refutation are shown.ÿ |
|---|