Service design through the emotional mechanics of gamification and value co-creation: a user experience analysis

Service design is a practice-based discipline developed as a co-creative and human-centred view of service-dominant logic (S-D logic). In the literature, operationalisation of S-D logic requires integration with other approaches that encourage continued interactions with users through the evolution...

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Autores: Martín-Peña, María Luz, García-Magro, Cristina, Sánchez López, José María
Tipo de recurso: artículo
Fecha de publicación:2023
País:España
Institución:Universidad Rey Juan Carlos
Repositorio:BURJC-Digital. Repositorio Institucional de la Universidad Rey Juan Carlos
OAI Identifier:oai:burjcdigital.urjc.es:10115/27302
Acceso en línea:https://hdl.handle.net/10115/27302
Access Level:acceso embargado
Palabra clave:service design
value co-creation
user experience
emotional mechanics of gamification
service-dominant logic
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spelling Service design through the emotional mechanics of gamification and value co-creation: a user experience analysisMartín-Peña, María LuzGarcía-Magro, CristinaSánchez López, José Maríaservice designvalue co-creationuser experienceemotional mechanics of gamificationservice-dominant logicService design is a practice-based discipline developed as a co-creative and human-centred view of service-dominant logic (S-D logic). In the literature, operationalisation of S-D logic requires integration with other approaches that encourage continued interactions with users through the evolution of the design process. The emotional mechanics of gamification can facilitate these interactions, creating a conducive environment for value co-creation. We address the problematization of service design and try to operationalize SD logic as a theoretical framework. The emotional mechanics of gamification and the value co-creation are antecedents of service design. The aim of this study is to analyse the impact of the emotional mechanics of gamification in service design to foster co-creation experiences. Value co-creation is included as a mediating variable in the relationship between the emotional mechanics of gamification and service design. A quantitative approach through structural equation modelling was applied. Simple random sampling and a self-administered questionnaire were used to gather data from 390 users of gamified sports applications. The study contributes to the literature on service design, gamification and value co-creation by proposing and validating a theoretical framework based on a mix of human-centred design and value-co-creation. It can also be applied as a practical tool in customer engagement.Taylor and Francis Group202320232023info:eu-repo/semantics/articleapplication/pdfhttps://hdl.handle.net/10115/27302reponame:BURJC-Digital. Repositorio Institucional de la Universidad Rey Juan Carlosinstname:Universidad Rey Juan CarlosInglésAttribution-NonCommercial 4.0 Internacionalhttp://creativecommons.org/licenses/by-nc/4.0/info:eu-repo/semantics/embargoedAccessoai:burjcdigital.urjc.es:10115/273022026-06-24T12:48:17Z
dc.title.none.fl_str_mv Service design through the emotional mechanics of gamification and value co-creation: a user experience analysis
title Service design through the emotional mechanics of gamification and value co-creation: a user experience analysis
spellingShingle Service design through the emotional mechanics of gamification and value co-creation: a user experience analysis
Martín-Peña, María Luz
service design
value co-creation
user experience
emotional mechanics of gamification
service-dominant logic
title_short Service design through the emotional mechanics of gamification and value co-creation: a user experience analysis
title_full Service design through the emotional mechanics of gamification and value co-creation: a user experience analysis
title_fullStr Service design through the emotional mechanics of gamification and value co-creation: a user experience analysis
title_full_unstemmed Service design through the emotional mechanics of gamification and value co-creation: a user experience analysis
title_sort Service design through the emotional mechanics of gamification and value co-creation: a user experience analysis
dc.creator.none.fl_str_mv Martín-Peña, María Luz
García-Magro, Cristina
Sánchez López, José María
author Martín-Peña, María Luz
author_facet Martín-Peña, María Luz
García-Magro, Cristina
Sánchez López, José María
author_role author
author2 García-Magro, Cristina
Sánchez López, José María
author2_role author
author
dc.subject.none.fl_str_mv service design
value co-creation
user experience
emotional mechanics of gamification
service-dominant logic
topic service design
value co-creation
user experience
emotional mechanics of gamification
service-dominant logic
description Service design is a practice-based discipline developed as a co-creative and human-centred view of service-dominant logic (S-D logic). In the literature, operationalisation of S-D logic requires integration with other approaches that encourage continued interactions with users through the evolution of the design process. The emotional mechanics of gamification can facilitate these interactions, creating a conducive environment for value co-creation. We address the problematization of service design and try to operationalize SD logic as a theoretical framework. The emotional mechanics of gamification and the value co-creation are antecedents of service design. The aim of this study is to analyse the impact of the emotional mechanics of gamification in service design to foster co-creation experiences. Value co-creation is included as a mediating variable in the relationship between the emotional mechanics of gamification and service design. A quantitative approach through structural equation modelling was applied. Simple random sampling and a self-administered questionnaire were used to gather data from 390 users of gamified sports applications. The study contributes to the literature on service design, gamification and value co-creation by proposing and validating a theoretical framework based on a mix of human-centred design and value-co-creation. It can also be applied as a practical tool in customer engagement.
publishDate 2023
dc.date.none.fl_str_mv 2023
2023
2023
dc.type.none.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/10115/27302
url https://hdl.handle.net/10115/27302
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.rights.none.fl_str_mv Attribution-NonCommercial 4.0 Internacional
http://creativecommons.org/licenses/by-nc/4.0/
info:eu-repo/semantics/embargoedAccess
rights_invalid_str_mv Attribution-NonCommercial 4.0 Internacional
http://creativecommons.org/licenses/by-nc/4.0/
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Taylor and Francis Group
publisher.none.fl_str_mv Taylor and Francis Group
dc.source.none.fl_str_mv reponame:BURJC-Digital. Repositorio Institucional de la Universidad Rey Juan Carlos
instname:Universidad Rey Juan Carlos
instname_str Universidad Rey Juan Carlos
reponame_str BURJC-Digital. Repositorio Institucional de la Universidad Rey Juan Carlos
collection BURJC-Digital. Repositorio Institucional de la Universidad Rey Juan Carlos
repository.name.fl_str_mv
repository.mail.fl_str_mv
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