Buying local food is not a question of attitude: an analysis of benefits and limitations

Purpose – This paper aims to explore the shopping intention of local products. Using the theory of planned behavior model, the authors study the effect of egoistic and altruistic benefits and the influence of contextual limitations and people’s own limitations on the intention to buy local fresh fru...

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Autores: Peral Peral, Begoña, Arenas Gaitán, Jorge, Reina Arroyo, Jesús
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2022
País:España
Institución:Universidad de Sevilla (US)
Repositorio:idUS. Depósito de Investigación de la Universidad de Sevilla
OAI Identifier:oai:idus.us.es:11441/136320
Acceso en línea:https://hdl.handle.net/11441/136320
https://doi.org/10.1108/SJME-09-2021-0181
Access Level:acceso abierto
Palabra clave:Local food products
Theory of planned behavior
Benefits
Limitations
Partial least squares
PLS
TPB
Productos alimenticios locales
Teoría del comportamiento planificado
Beneficios
Limitaciones
Mínimos cuadrados parciales
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spelling Buying local food is not a question of attitude: an analysis of benefits and limitationsLa compra de productos locales de alimentación no es una cuestión de actitud. Un análisis de beneficios y limitacionesPeral Peral, BegoñaArenas Gaitán, JorgeReina Arroyo, JesúsLocal food productsTheory of planned behaviorBenefitsLimitationsPartial least squaresPLSTPBProductos alimenticios localesTeoría del comportamiento planificadoBeneficiosLimitacionesMínimos cuadrados parcialesPurpose – This paper aims to explore the shopping intention of local products. Using the theory of planned behavior model, the authors study the effect of egoistic and altruistic benefits and the influence of contextual limitations and people’s own limitations on the intention to buy local fresh fruits and vegetables. Methodology – This paper uses a sample of 1,200 consumers of a south European city to test the model using a structural equation modeling technique with partial least squares. Findings – Although egoistic benefits have a direct effect on the shopping intention, altruistic benefits have a much higher total effect. Surprisingly, attitude does not influence shopping intention. This paper provides elements that favor the consumption of local products froma more global, social and sustainable perspective. Value – This paper provides new empirical evidence on the influence of perceived benefits and personal limitations on local food consumption.Propósito – Este trabajo explora la intención de compra de los productos locales. Partiendo del modelo de la Teoría del Comportamiento Planificado, estudiamos el efecto que los beneficios egoístas y altruistas y la influencia de las limitaciones contextuales y las propias limitaciones de las personas tienen en la intención de compra de frutas y verduras frescas locales. Metodología – Utilizamos una muestra de 1.200 consumidores de una ciudad del sur de Europa para probar el modelo, utilizando modelos de ecuaciones estructurales con mínimos cuadrados parciales. Hallazgos – Aunque los beneficios egoístas tienen un efecto directo en la intención de compra, los beneficios altruistas tienen un efecto total mucho mayor. Sorprendentemente, la actitud no influye en la intención de compra. Originalidad – Este artículo proporciona nueva evidencia empírica de la influencia de los beneficios percibidos y las limitaciones personales en el consumo de alimentos locales.Universidad de Sevilla 3551/0981EmeraldAdministración de Empresas y MarketingUniversidad de Sevilla2022info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://hdl.handle.net/11441/136320https://doi.org/10.1108/SJME-09-2021-0181reponame:idUS. Depósito de Investigación de la Universidad de Sevillainstname:Universidad de Sevilla (US)InglésSpanish Journal of Marketing - ESIC, 26 (1), 80-97.3551/0981https://doi.org/10.1108/SJME-09-2021-0181info:eu-repo/semantics/openAccessoai:idus.us.es:11441/1363202026-06-17T12:51:07Z
dc.title.none.fl_str_mv Buying local food is not a question of attitude: an analysis of benefits and limitations
La compra de productos locales de alimentación no es una cuestión de actitud. Un análisis de beneficios y limitaciones
title Buying local food is not a question of attitude: an analysis of benefits and limitations
spellingShingle Buying local food is not a question of attitude: an analysis of benefits and limitations
Peral Peral, Begoña
Local food products
Theory of planned behavior
Benefits
Limitations
Partial least squares
PLS
TPB
Productos alimenticios locales
Teoría del comportamiento planificado
Beneficios
Limitaciones
Mínimos cuadrados parciales
title_short Buying local food is not a question of attitude: an analysis of benefits and limitations
title_full Buying local food is not a question of attitude: an analysis of benefits and limitations
title_fullStr Buying local food is not a question of attitude: an analysis of benefits and limitations
title_full_unstemmed Buying local food is not a question of attitude: an analysis of benefits and limitations
title_sort Buying local food is not a question of attitude: an analysis of benefits and limitations
dc.creator.none.fl_str_mv Peral Peral, Begoña
Arenas Gaitán, Jorge
Reina Arroyo, Jesús
author Peral Peral, Begoña
author_facet Peral Peral, Begoña
Arenas Gaitán, Jorge
Reina Arroyo, Jesús
author_role author
author2 Arenas Gaitán, Jorge
Reina Arroyo, Jesús
author2_role author
author
dc.contributor.none.fl_str_mv Administración de Empresas y Marketing
Universidad de Sevilla
dc.subject.none.fl_str_mv Local food products
Theory of planned behavior
Benefits
Limitations
Partial least squares
PLS
TPB
Productos alimenticios locales
Teoría del comportamiento planificado
Beneficios
Limitaciones
Mínimos cuadrados parciales
topic Local food products
Theory of planned behavior
Benefits
Limitations
Partial least squares
PLS
TPB
Productos alimenticios locales
Teoría del comportamiento planificado
Beneficios
Limitaciones
Mínimos cuadrados parciales
description Purpose – This paper aims to explore the shopping intention of local products. Using the theory of planned behavior model, the authors study the effect of egoistic and altruistic benefits and the influence of contextual limitations and people’s own limitations on the intention to buy local fresh fruits and vegetables. Methodology – This paper uses a sample of 1,200 consumers of a south European city to test the model using a structural equation modeling technique with partial least squares. Findings – Although egoistic benefits have a direct effect on the shopping intention, altruistic benefits have a much higher total effect. Surprisingly, attitude does not influence shopping intention. This paper provides elements that favor the consumption of local products froma more global, social and sustainable perspective. Value – This paper provides new empirical evidence on the influence of perceived benefits and personal limitations on local food consumption.
publishDate 2022
dc.date.none.fl_str_mv 2022
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://hdl.handle.net/11441/136320
https://doi.org/10.1108/SJME-09-2021-0181
url https://hdl.handle.net/11441/136320
https://doi.org/10.1108/SJME-09-2021-0181
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Spanish Journal of Marketing - ESIC, 26 (1), 80-97.
3551/0981
https://doi.org/10.1108/SJME-09-2021-0181
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Emerald
publisher.none.fl_str_mv Emerald
dc.source.none.fl_str_mv reponame:idUS. Depósito de Investigación de la Universidad de Sevilla
instname:Universidad de Sevilla (US)
instname_str Universidad de Sevilla (US)
reponame_str idUS. Depósito de Investigación de la Universidad de Sevilla
collection idUS. Depósito de Investigación de la Universidad de Sevilla
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,301629

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