Buying local food is not a question of attitude: an analysis of benefits and limitations
Purpose – This paper aims to explore the shopping intention of local products. Using the theory of planned behavior model, the authors study the effect of egoistic and altruistic benefits and the influence of contextual limitations and people’s own limitations on the intention to buy local fresh fru...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2022 |
| País: | España |
| Institución: | Universidad de Sevilla (US) |
| Repositorio: | idUS. Depósito de Investigación de la Universidad de Sevilla |
| OAI Identifier: | oai:idus.us.es:11441/136320 |
| Acceso en línea: | https://hdl.handle.net/11441/136320 https://doi.org/10.1108/SJME-09-2021-0181 |
| Access Level: | acceso abierto |
| Palabra clave: | Local food products Theory of planned behavior Benefits Limitations Partial least squares PLS TPB Productos alimenticios locales Teoría del comportamiento planificado Beneficios Limitaciones Mínimos cuadrados parciales |
| Sumario: | Purpose – This paper aims to explore the shopping intention of local products. Using the theory of planned behavior model, the authors study the effect of egoistic and altruistic benefits and the influence of contextual limitations and people’s own limitations on the intention to buy local fresh fruits and vegetables. Methodology – This paper uses a sample of 1,200 consumers of a south European city to test the model using a structural equation modeling technique with partial least squares. Findings – Although egoistic benefits have a direct effect on the shopping intention, altruistic benefits have a much higher total effect. Surprisingly, attitude does not influence shopping intention. This paper provides elements that favor the consumption of local products froma more global, social and sustainable perspective. Value – This paper provides new empirical evidence on the influence of perceived benefits and personal limitations on local food consumption. |
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