Explaining residents' attitudes towards tourism and tourists: A new approach based on brand theory

ABSTRACT: Considering host communities as brands in the eyes of local people, our study examines how resident attitudes towards tourism and tourists are influenced by two brand factors: (a) equity perceptions related to their communities (i.e., brand equity) and (b) identification with their communi...

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Autores: San Martín Gutiérrez, Héctor|||0000-0003-0424-3088, García de los Salmones, María del Mar|||0000-0001-5217-4553, Herrero Crespo, Angel|||0000-0001-8103-9174, Pérez Ruiz, Andrea|||0000-0003-3521-1783
Tipo de recurso: artículo
Fecha de publicación:2018
País:España
Institución:Universidad de Cantabria (UC)
Repositorio:UCrea Repositorio Abierto de la Universidad de Cantabria
Idioma:inglés
OAI Identifier:oai:repositorio.unican.es:10902/15033
Acceso en línea:http://hdl.handle.net/10902/15033
Access Level:acceso abierto
Palabra clave:Attitudes
Brand
Equity
Identification
Residents
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spelling Explaining residents' attitudes towards tourism and tourists: A new approach based on brand theorySan Martín Gutiérrez, Héctor|||0000-0003-0424-3088García de los Salmones, María del Mar|||0000-0001-5217-4553Herrero Crespo, Angel|||0000-0001-8103-9174Pérez Ruiz, Andrea|||0000-0003-3521-1783AttitudesBrandEquityIdentificationResidentsABSTRACT: Considering host communities as brands in the eyes of local people, our study examines how resident attitudes towards tourism and tourists are influenced by two brand factors: (a) equity perceptions related to their communities (i.e., brand equity) and (b) identification with their communities (i.e., brand identification). Our empirical results indicate that resident attitudes towards tourism are positively influenced by equity perceptions and identification, whereas attitudes towards tourists are positively influenced by attitudes towards tourism and identification with the community. These findings represent a step forward in better understanding how both types of resident attitudes are influenced by nontourism-related factors.John Wiley & SonsUniversidad de Cantabria20182018-12-01journal articlehttp://purl.org/coar/resource_type/c_6501NAhttp://purl.org/coar/version/c_be7fb7dd8ff6fe43info:eu-repo/semantics/articlehttp://hdl.handle.net/10902/15033International Journal of Tourism Research, Volume20, Issue 6 November/December 2018 Pages 738-747reponame:UCrea Repositorio Abierto de la Universidad de Cantabriainstname:Universidad de Cantabria (UC)Inglésengopen accesshttp://purl.org/coar/access_right/c_abf2info:eu-repo/semantics/openAccessoai:repositorio.unican.es:10902/150332026-06-02T12:39:31Z
dc.title.none.fl_str_mv Explaining residents' attitudes towards tourism and tourists: A new approach based on brand theory
title Explaining residents' attitudes towards tourism and tourists: A new approach based on brand theory
spellingShingle Explaining residents' attitudes towards tourism and tourists: A new approach based on brand theory
San Martín Gutiérrez, Héctor|||0000-0003-0424-3088
Attitudes
Brand
Equity
Identification
Residents
title_short Explaining residents' attitudes towards tourism and tourists: A new approach based on brand theory
title_full Explaining residents' attitudes towards tourism and tourists: A new approach based on brand theory
title_fullStr Explaining residents' attitudes towards tourism and tourists: A new approach based on brand theory
title_full_unstemmed Explaining residents' attitudes towards tourism and tourists: A new approach based on brand theory
title_sort Explaining residents' attitudes towards tourism and tourists: A new approach based on brand theory
dc.creator.none.fl_str_mv San Martín Gutiérrez, Héctor|||0000-0003-0424-3088
García de los Salmones, María del Mar|||0000-0001-5217-4553
Herrero Crespo, Angel|||0000-0001-8103-9174
Pérez Ruiz, Andrea|||0000-0003-3521-1783
author San Martín Gutiérrez, Héctor|||0000-0003-0424-3088
author_facet San Martín Gutiérrez, Héctor|||0000-0003-0424-3088
García de los Salmones, María del Mar|||0000-0001-5217-4553
Herrero Crespo, Angel|||0000-0001-8103-9174
Pérez Ruiz, Andrea|||0000-0003-3521-1783
author_role author
author2 García de los Salmones, María del Mar|||0000-0001-5217-4553
Herrero Crespo, Angel|||0000-0001-8103-9174
Pérez Ruiz, Andrea|||0000-0003-3521-1783
author2_role author
author
author
dc.contributor.none.fl_str_mv Universidad de Cantabria
dc.subject.none.fl_str_mv Attitudes
Brand
Equity
Identification
Residents
topic Attitudes
Brand
Equity
Identification
Residents
description ABSTRACT: Considering host communities as brands in the eyes of local people, our study examines how resident attitudes towards tourism and tourists are influenced by two brand factors: (a) equity perceptions related to their communities (i.e., brand equity) and (b) identification with their communities (i.e., brand identification). Our empirical results indicate that resident attitudes towards tourism are positively influenced by equity perceptions and identification, whereas attitudes towards tourists are positively influenced by attitudes towards tourism and identification with the community. These findings represent a step forward in better understanding how both types of resident attitudes are influenced by nontourism-related factors.
publishDate 2018
dc.date.none.fl_str_mv 2018
2018-12-01
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
NA
http://purl.org/coar/version/c_be7fb7dd8ff6fe43
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv http://hdl.handle.net/10902/15033
url http://hdl.handle.net/10902/15033
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv John Wiley & Sons
publisher.none.fl_str_mv John Wiley & Sons
dc.source.none.fl_str_mv International Journal of Tourism Research, Volume20, Issue 6 November/December 2018 Pages 738-747
reponame:UCrea Repositorio Abierto de la Universidad de Cantabria
instname:Universidad de Cantabria (UC)
instname_str Universidad de Cantabria (UC)
reponame_str UCrea Repositorio Abierto de la Universidad de Cantabria
collection UCrea Repositorio Abierto de la Universidad de Cantabria
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,300719

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