Do all CSR news affect market value equally?
This research explores the effects that media coverage of Corporate Social Responsibility (CSR) news related to primary stakeholders (e.g., customers, employees and investors) and secondary stakeholders (e.g., community) have on the market value of companies, measured as the impact generated in the...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2019 |
| País: | España |
| Institución: | Universidad de Cantabria (UC) |
| Repositorio: | UCrea Repositorio Abierto de la Universidad de Cantabria |
| Idioma: | inglés |
| OAI Identifier: | oai:repositorio.unican.es:10902/20743 |
| Acceso en línea: | http://hdl.handle.net/10902/20743 |
| Access Level: | acceso abierto |
| Palabra clave: | Corporate social responsibility Financial performance Market value Media Stakeholders |
| Sumario: | This research explores the effects that media coverage of Corporate Social Responsibility (CSR) news related to primary stakeholders (e.g., customers, employees and investors) and secondary stakeholders (e.g., community) have on the market value of companies, measured as the impact generated in the positive and negative abnormal returns for those companies. |
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