Are Socially Responsible Behaviors Paid Off Equally? A Cross‐cultural Analysis

Based on the strong influence that national culture has on corporate social and responsibility (CSR) actions (institutional theory), it is necessary to study how the financial outcomes of CSR actions could be affected by these cultural characteristics. This fact is particularly interesting for manag...

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Detalhes bibliográficos
Autores: Miras Rodríguez, María del Mar, Carrasco Gallego, Amalia, Escobar Pérez, Bernabé
Formato: artículo
Estado:Versión aceptada para publicación
Fecha de publicación:2015
País:España
Recursos:Universidad de Sevilla (US)
Repositorio:idUS. Depósito de Investigación de la Universidad de Sevilla
OAI Identifier:oai:idus.us.es:11441/78310
Acesso em linha:https://hdl.handle.net/11441/78310
https://doi.org/10.1002/csr.1344
Access Level:acceso abierto
Palavra-chave:Corporate Social Responsibility
Financial Performance
Meta-analysis
National Culture
Stakeholders
Descrição
Resumo:Based on the strong influence that national culture has on corporate social and responsibility (CSR) actions (institutional theory), it is necessary to study how the financial outcomes of CSR actions could be affected by these cultural characteristics. This fact is particularly interesting for managers whose companies operate in different cultures given that they have to deal with this aspect. The aim of this paper is to analyze the moderator role that national culture could have on the CSR and firm performance (CSR‐FP) relationship through a meta‐analysis, hence helping to clarify the debate existing about this relationship in the literature. The results show that this relationship is greatly affected by national culture. In this sense, countries with a high assertiveness and gender egalitarianism show a very negative relationship. Nevertheless, those with a higher future orientation, institutional collectivism, and a humane orientation reveal a positive correlation which reaches its maximum value in those countries with a high uncertainty avoidance.