Comunicación turística 2.0 en Ecuador. Análisis de las empresas públicas y privadas
Tourism in Ecuador represents the third non-oil income for the economy and it is intended that in 2020 it will be the main source of foreign exchange; therefore, internal and external tourism promotion are essential to achieve these objectives. This research part of a study quantitative to determine...
| Autores: | , , |
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| Formato: | artículo |
| Fecha de publicación: | 2018 |
| País: | España |
| Recursos: | Universidad de Huelva (UHU) |
| Repositorio: | Arias Montano. Repositorio Institucional de la Universidad de Huelva |
| Idioma: | español |
| OAI Identifier: | oai:ariasmontano.uhu.es:10272/14950 |
| Acesso em linha: | http://hdl.handle.net/10272/14950 |
| Access Level: | acceso abierto |
| Palavra-chave: | Communication 2.0 Internet Tourism promotion Participation Interaction Comunicación Turística 2.0 Promoción turística Participación Interacción |
| Resumo: | Tourism in Ecuador represents the third non-oil income for the economy and it is intended that in 2020 it will be the main source of foreign exchange; therefore, internal and external tourism promotion are essential to achieve these objectives. This research part of a study quantitative to determine the evolution of tourist communication 2.0 in Ecuador from the management of companies that offer tourism products and services. Objectives. The objective of this research is to identify and evaluate communication 2.0 in public and private companies in Ecuador. Method. The mixed, qualitative and quantitative methodology is used, for which the Communication Evaluation Model 2.0 is used, which quantifies the actions and interactions in social media and identifies the key performance indicators (KPI) to evaluate the variables of: presence, growth, activity, level of service, participation and Engagement. Conclusions. In Ecuador 2.0 tourism communication is incipient and the convergence towards social media is low. |
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