Tourist 2.0, behavior and use of social media
When referring to tourism activity we study experiences and the use of social media allowing tourists 2.0 to have a first approach to their destination, generating a foregoing experience that motivates and influences the selection process. This research reviewed, from 2012 to 2016, the behavior of t...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2018 |
| País: | Ecuador |
| Institución: | Revista CHASQUI |
| Repositorio: | Revista CHASQUI |
| Idioma: | español |
| OAI Identifier: | oai:ojs.www.ciespal.org:article/3513 |
| Acceso en línea: | https://revistachasqui.org/index.php/chasqui/article/view/3513 |
| Access Level: | acceso abierto |
| Palabra clave: | tourism communication communication 2.0 interaction participation networks comunicación turística comunicación 2.0 interacción participación redes Comunicación Turismo comunicação turistica comunicação 2.0 interação participação |
| Sumario: | When referring to tourism activity we study experiences and the use of social media allowing tourists 2.0 to have a first approach to their destination, generating a foregoing experience that motivates and influences the selection process. This research reviewed, from 2012 to 2016, the behavior of tourist 2.0 at the official digital platforms of tourism from 22 Ibero-American countries; in that direction is oriented an analysis of almost 150 million online interactions in order to identify their interests, tastes, and identify trends of participation in their social media. |
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