The opera experience

Audience development is a key issue in the cultural sector, so opera house managers and policy makers need to understand how and why opera goers enjoy an opera. Our research, which investigates opera enjoyment, is framed in the social constructivist paradigm and draws on interview data collected fro...

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Detalles Bibliográficos
Autores: Cuenca-Amigo, Macarena|||0000-0002-8629-7364, López-Sintas, Jordi, García Álvarez, Ercilia|||0000-0003-3211-8620
Tipo de recurso: artículo
Fecha de publicación:2015
País:España
Institución:Universitat Autònoma de Barcelona
Repositorio:Dipòsit Digital de Documents de la UAB
Idioma:inglés
OAI Identifier:oai:ddd.uab.cat:181656
Acceso en línea:https://ddd.uab.cat/record/181656
https://dx.doi.org/urn:doi:10.1515/irsr-2015-0013
Access Level:acceso abierto
Palabra clave:Audience development
Opera experience
Opera enjoyment
Opera houses management
Descripción
Sumario:Audience development is a key issue in the cultural sector, so opera house managers and policy makers need to understand how and why opera goers enjoy an opera. Our research, which investigates opera enjoyment, is framed in the social constructivist paradigm and draws on interview data collected from 15 informants. Results suggest that certain pre-conditions are necessary to be able to enjoy an opera, mainly, being cultivated and actively acquiring a liking for the genre. As for strategies to prepare for an upcoming performance, some respondents approached it as a 'special day', while others viewed it as a 'cultural experience'. For all our respondents, the experience was an emotional one. We conclude the article by discussing the implications of the results of our research.