Firm-specific factors and entry mode choice: An analysis of Chinese hotel chains
The Chinese hotel sector has experienced spectacular growth in recent years. Furthermore, it is expected that Chinese hotel chains will increase their presence abroad in the future. One of the key decisions in the internationalization process of hotel firms is the choice of entry mode into a foreign...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2017 |
| País: | España |
| Institución: | Universidad de Alicante (UA) |
| Repositorio: | RUA. Repositorio Institucional de la Universidad de Alicante |
| OAI Identifier: | oai:rua.ua.es:10045/66388 |
| Acceso en línea: | http://hdl.handle.net/10045/66388 |
| Access Level: | acceso abierto |
| Palabra clave: | Chinese hotel chains Entry mode Firm factors Internationalization Organización de Empresas |
| Sumario: | The Chinese hotel sector has experienced spectacular growth in recent years. Furthermore, it is expected that Chinese hotel chains will increase their presence abroad in the future. One of the key decisions in the internationalization process of hotel firms is the choice of entry mode into a foreign country. Many different factors influence this strategic decision. From a sample of 185 entries carried out by the largest Chinese hotel firms, this study analyses some of the main firm factors that might influence entry mode choice. The results support the relationship between the entry mode of Chinese hotel chains and firm size, previous international experience and asset intangibility. |
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