Entrepreneurial transformation : Innovation strategies for revitalizing an established company
This thesis explores the role of opportunity identification in corporate entrepreneurship within today’s dynamic business landscape. It highlights the use of crossfunctional teams as a strategy for improving opportunity identification. The thesis presents a case study of Svitzer, a maritime company,...
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| Formato: | tesis de maestría |
| Fecha de publicación: | 2023 |
| País: | España |
| Recursos: | Universitat Politècnica de Catalunya (UPC) |
| Repositorio: | UPCommons. Portal del coneixement obert de la UPC |
| Idioma: | inglés |
| OAI Identifier: | oai:upcommons.upc.edu:2117/397056 |
| Acesso em linha: | https://hdl.handle.net/2117/397056 |
| Access Level: | acceso abierto |
| Palavra-chave: | Reengineering (Management) -- Denmark -- Planning Strategic planning Reenginyeria de l'empresa -- Dinamarca -- Planificació Planificació estratègica Àrees temàtiques de la UPC::Economia i organització d'empreses::Direcció d'operacions::Estratègia operativa |
| Resumo: | This thesis explores the role of opportunity identification in corporate entrepreneurship within today’s dynamic business landscape. It highlights the use of crossfunctional teams as a strategy for improving opportunity identification. The thesis presents a case study of Svitzer, a maritime company, to illustrate the implementation of a new strategy. The case study revolves around a Discovery Sprint, designed following a practitioneroriented book, aimed at finding new opportunities for Svitzer to grow. It emphasizes the challenges faced during the opportunity identification process and provides recommendations on how to engage in a Discovery Sprint. The research aims to provide practical insights on the opportunity identification process within a company environment |
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