Vocabulary, Story and Ideology in the Rhetoric of Persuasive Speech

Taking the theories of classical rhetoric as a starting point, we deal with inventio, dispositio, elocutio, memory and actio, common in every communicative act, and we will focus on two essential elements of persuasive rhetoric: one that is related to elocutio, that is, the selected vocabulary that...

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Autor: Santiago-Guervós, Javier de|||0000-0003-0576-802X
Tipo de recurso: artículo
Fecha de publicación:2019
País:España
Institución:Universitat Autònoma de Barcelona
Repositorio:Dipòsit Digital de Documents de la UAB
Idioma:inglés
OAI Identifier:oai:ddd.uab.cat:218601
Acceso en línea:https://ddd.uab.cat/record/218601
Access Level:acceso abierto
Palabra clave:Rhetoric
Persuasive discourse
Lexical selection
Story
Communication
Retórica
Discurso persuasivo
Selección léxica
Relato
Comunicación
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spelling Vocabulary, Story and Ideology in the Rhetoric of Persuasive SpeechSantiago-Guervós, Javier de|||0000-0003-0576-802XRhetoricPersuasive discourseLexical selectionStoryCommunicationRetóricaDiscurso persuasivoSelección léxicaRelatoComunicaciónTaking the theories of classical rhetoric as a starting point, we deal with inventio, dispositio, elocutio, memory and actio, common in every communicative act, and we will focus on two essential elements of persuasive rhetoric: one that is related to elocutio, that is, the selected vocabulary that determines the intention that the source has at the time of making the speech, and the other related to the inventio, that is, the type of discourse selected: the story or the narration as a format in which the discourse is framed to reach the recipient with the least amount of effort, and the greatest possible effectiveness. So, fromthis approach, we will study the word and the "mold" through which the discourse arrives to obtain an emotional response in the recipients.Partimos de las teorías de la retórica clásica, para hablar de la inventio, la dispositio, la elocutio, la memoria y la actio, comunes en todo acto comunicativo, centrándonos en dos de elementos esenciales de la retórica persuasiva: uno que está relacionado con la elocutio, es decir, el vocabulario seleccionado que determina la intención que posee el emisor a la hora de realizarel discurso, y el otro relacionado con la inventio, esto es, el tipo de discurso seleccionado: la historia o la narración como formato en el que el discurso se enmarca para llegar al receptor con la menor cantidad de esfuerzo y la mayor efectividad posible. Por lo que, desde este planteamiento, se efectúa un estudio de la palabra y el molde por el que llega el discurso para obtener una respuesta emocional en los receptores. 22019-01-0120192019-01-01Articlehttp://purl.org/coar/resource_type/c_6501VoRhttp://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/articleapplication/pdfhttps://ddd.uab.cat/record/218601reponame:Dipòsit Digital de Documents de la UABinstname:Universitat Autònoma de BarcelonaInglésengopen accesshttp://purl.org/coar/access_right/c_abf2Aquest material està protegit per drets d'autor i/o drets afins. Podeu utilitzar aquest material en funció del que permet la legislació de drets d'autor i drets afins d'aplicació al vostre cas. Per a d'altres usos heu d'obtenir permís del(s) titular(s) de drets.https://rightsstatements.org/vocab/InC/1.0/info:eu-repo/semantics/openAccessoai:ddd.uab.cat:2186012026-06-06T12:50:31Z
dc.title.none.fl_str_mv Vocabulary, Story and Ideology in the Rhetoric of Persuasive Speech
title Vocabulary, Story and Ideology in the Rhetoric of Persuasive Speech
spellingShingle Vocabulary, Story and Ideology in the Rhetoric of Persuasive Speech
Santiago-Guervós, Javier de|||0000-0003-0576-802X
Rhetoric
Persuasive discourse
Lexical selection
Story
Communication
Retórica
Discurso persuasivo
Selección léxica
Relato
Comunicación
title_short Vocabulary, Story and Ideology in the Rhetoric of Persuasive Speech
title_full Vocabulary, Story and Ideology in the Rhetoric of Persuasive Speech
title_fullStr Vocabulary, Story and Ideology in the Rhetoric of Persuasive Speech
title_full_unstemmed Vocabulary, Story and Ideology in the Rhetoric of Persuasive Speech
title_sort Vocabulary, Story and Ideology in the Rhetoric of Persuasive Speech
dc.creator.none.fl_str_mv Santiago-Guervós, Javier de|||0000-0003-0576-802X
author Santiago-Guervós, Javier de|||0000-0003-0576-802X
author_facet Santiago-Guervós, Javier de|||0000-0003-0576-802X
author_role author
dc.subject.none.fl_str_mv Rhetoric
Persuasive discourse
Lexical selection
Story
Communication
Retórica
Discurso persuasivo
Selección léxica
Relato
Comunicación
topic Rhetoric
Persuasive discourse
Lexical selection
Story
Communication
Retórica
Discurso persuasivo
Selección léxica
Relato
Comunicación
description Taking the theories of classical rhetoric as a starting point, we deal with inventio, dispositio, elocutio, memory and actio, common in every communicative act, and we will focus on two essential elements of persuasive rhetoric: one that is related to elocutio, that is, the selected vocabulary that determines the intention that the source has at the time of making the speech, and the other related to the inventio, that is, the type of discourse selected: the story or the narration as a format in which the discourse is framed to reach the recipient with the least amount of effort, and the greatest possible effectiveness. So, fromthis approach, we will study the word and the "mold" through which the discourse arrives to obtain an emotional response in the recipients.
publishDate 2019
dc.date.none.fl_str_mv 2
2019-01-01
2019
2019-01-01
dc.type.none.fl_str_mv Article
http://purl.org/coar/resource_type/c_6501
VoR
http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://ddd.uab.cat/record/218601
url https://ddd.uab.cat/record/218601
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
https://rightsstatements.org/vocab/InC/1.0/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
https://rightsstatements.org/vocab/InC/1.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Dipòsit Digital de Documents de la UAB
instname:Universitat Autònoma de Barcelona
instname_str Universitat Autònoma de Barcelona
reponame_str Dipòsit Digital de Documents de la UAB
collection Dipòsit Digital de Documents de la UAB
repository.name.fl_str_mv
repository.mail.fl_str_mv
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