Vocabulary, Story and Ideology in the Rhetoric of Persuasive Speech
Taking the theories of classical rhetoric as a starting point, we deal with inventio, dispositio, elocutio, memory and actio, common in every communicative act, and we will focus on two essential elements of persuasive rhetoric: one that is related to elocutio, that is, the selected vocabulary that...
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| Format: | article |
| Publication Date: | 2019 |
| Country: | España |
| Institution: | Universitat Autònoma de Barcelona |
| Repository: | Dipòsit Digital de Documents de la UAB |
| Language: | English |
| OAI Identifier: | oai:ddd.uab.cat:218601 |
| Online Access: | https://ddd.uab.cat/record/218601 |
| Access Level: | Open access |
| Keyword: | Rhetoric Persuasive discourse Lexical selection Story Communication Retórica Discurso persuasivo Selección léxica Relato Comunicación |
| Summary: | Taking the theories of classical rhetoric as a starting point, we deal with inventio, dispositio, elocutio, memory and actio, common in every communicative act, and we will focus on two essential elements of persuasive rhetoric: one that is related to elocutio, that is, the selected vocabulary that determines the intention that the source has at the time of making the speech, and the other related to the inventio, that is, the type of discourse selected: the story or the narration as a format in which the discourse is framed to reach the recipient with the least amount of effort, and the greatest possible effectiveness. So, fromthis approach, we will study the word and the "mold" through which the discourse arrives to obtain an emotional response in the recipients. |
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