Contractualism in the ARMY fandom: a legion prepared and mobilised at BTS’s service

Although the phenomenon of fandom had its origins in the 19th century, in recent years, it has undergone significant evolution, becoming a fundamental component of the expansion and proliferation of transmedia universes. Currently, one of the largest and most globalised fan communities is ARMY, the...

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Autores: Díaz Ardiaca, Lara, Freire-Sánchez, Alfonso, Vidal-Mestre, Montserrat
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2024
País:España
Institución:Universidad de Sevilla (US)
Repositorio:idUS. Depósito de Investigación de la Universidad de Sevilla
OAI Identifier:oai:idus.us.es:11441/157299
Acceso en línea:https://hdl.handle.net/11441/157299
https://doi.org/10.12795/Ambitos.2024.i64.08
Access Level:acceso abierto
Palabra clave:ARMY
BTS
K-pop
Fandom
Contractualism
Contractualismo
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spelling Contractualism in the ARMY fandom: a legion prepared and mobilised at BTS’s serviceContractualismo en el fandom ARMY: una legión preparada y movilizada al servicio de BTSDíaz Ardiaca, LaraFreire-Sánchez, AlfonsoVidal-Mestre, MontserratARMYBTSK-popFandomContractualismContractualismoAlthough the phenomenon of fandom had its origins in the 19th century, in recent years, it has undergone significant evolution, becoming a fundamental component of the expansion and proliferation of transmedia universes. Currently, one of the largest and most globalised fan communities is ARMY, the fandom of the K-pop group BTS. The purpose of this manuscript is to reflect on the distinctive elements that characterise the ARMY community, understand its unique relationship with BTS in relation to contractualist theories, and analyse the peculiarities of its content production. Through a questionnaire-type survey directed at BTS followers, with the participation of 275 people in English and 128 in Spanish, quantitative information was collected. The goal was to extrapolate, through structured procedures, certain aspects of the behaviour of BTS fans. The results obtained allow for establishing the points of connection between the band and its fandom, understanding the importance of narrative as a driver of fan loyalty, evaluating the predominant influence of YouTube compared to other content consumption channels, and finally extrapolating these characteristics as a model that stimulates fan communities through fundamental elements of contractualism.Aunque el fenómeno del fandom tuvo sus inicios en el siglo XIX, en los últimos años ha experimentado una evolución significativa, convirtiéndose en un componente fundamental para la expansión y proliferación de universos transmedia. En la actualidad, una de las comunidades de seguidores más extensas y globalizadas es ARMY, el fandom del grupo de música k-pop BTS. El propósito de este manuscrito es reflexionar sobre los elementos distintivos que caracterizan a la comunidad ARMY, comprender su singular relación con BTS en relación con las teorías contractualistas y analizar las peculiaridades de su producción de contenidos. A través de una encuesta tipo cuestionario dirigida a los seguidores de BTS, con la participación de 275 personas en inglés y 128 en español, se recogió información cuantitativa. El objetivo era extrapolar, mediante procedimientos estructurados, determinados aspectos del comportamiento de los fans de BTS. Los resultados obtenidos permiten establecer los puntos de conexión entre la banda y su fandom, comprender la importancia de la narrativa como motor de fidelización de los fans, evaluar la influencia predominante de YouTube frente a otros canales de consumo de contenidos y, finalmente, extrapolar estas características como un modelo que estimula las comunidades de fans a través de elementos fundamentales del contractualismo.Universidad de Sevilla2024info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://hdl.handle.net/11441/157299https://doi.org/10.12795/Ambitos.2024.i64.08reponame:idUS. Depósito de Investigación de la Universidad de Sevillainstname:Universidad de Sevilla (US)InglésÁmbitos: Revista Internacional de Comunicación, 64, 136-154.https://revistascientificas.us.es/index.php/Ambitos/article/view/24959info:eu-repo/semantics/openAccessoai:idus.us.es:11441/1572992026-06-17T12:51:07Z
dc.title.none.fl_str_mv Contractualism in the ARMY fandom: a legion prepared and mobilised at BTS’s service
Contractualismo en el fandom ARMY: una legión preparada y movilizada al servicio de BTS
title Contractualism in the ARMY fandom: a legion prepared and mobilised at BTS’s service
spellingShingle Contractualism in the ARMY fandom: a legion prepared and mobilised at BTS’s service
Díaz Ardiaca, Lara
ARMY
BTS
K-pop
Fandom
Contractualism
Contractualismo
title_short Contractualism in the ARMY fandom: a legion prepared and mobilised at BTS’s service
title_full Contractualism in the ARMY fandom: a legion prepared and mobilised at BTS’s service
title_fullStr Contractualism in the ARMY fandom: a legion prepared and mobilised at BTS’s service
title_full_unstemmed Contractualism in the ARMY fandom: a legion prepared and mobilised at BTS’s service
title_sort Contractualism in the ARMY fandom: a legion prepared and mobilised at BTS’s service
dc.creator.none.fl_str_mv Díaz Ardiaca, Lara
Freire-Sánchez, Alfonso
Vidal-Mestre, Montserrat
author Díaz Ardiaca, Lara
author_facet Díaz Ardiaca, Lara
Freire-Sánchez, Alfonso
Vidal-Mestre, Montserrat
author_role author
author2 Freire-Sánchez, Alfonso
Vidal-Mestre, Montserrat
author2_role author
author
dc.subject.none.fl_str_mv ARMY
BTS
K-pop
Fandom
Contractualism
Contractualismo
topic ARMY
BTS
K-pop
Fandom
Contractualism
Contractualismo
description Although the phenomenon of fandom had its origins in the 19th century, in recent years, it has undergone significant evolution, becoming a fundamental component of the expansion and proliferation of transmedia universes. Currently, one of the largest and most globalised fan communities is ARMY, the fandom of the K-pop group BTS. The purpose of this manuscript is to reflect on the distinctive elements that characterise the ARMY community, understand its unique relationship with BTS in relation to contractualist theories, and analyse the peculiarities of its content production. Through a questionnaire-type survey directed at BTS followers, with the participation of 275 people in English and 128 in Spanish, quantitative information was collected. The goal was to extrapolate, through structured procedures, certain aspects of the behaviour of BTS fans. The results obtained allow for establishing the points of connection between the band and its fandom, understanding the importance of narrative as a driver of fan loyalty, evaluating the predominant influence of YouTube compared to other content consumption channels, and finally extrapolating these characteristics as a model that stimulates fan communities through fundamental elements of contractualism.
publishDate 2024
dc.date.none.fl_str_mv 2024
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://hdl.handle.net/11441/157299
https://doi.org/10.12795/Ambitos.2024.i64.08
url https://hdl.handle.net/11441/157299
https://doi.org/10.12795/Ambitos.2024.i64.08
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Ámbitos: Revista Internacional de Comunicación, 64, 136-154.
https://revistascientificas.us.es/index.php/Ambitos/article/view/24959
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Universidad de Sevilla
publisher.none.fl_str_mv Universidad de Sevilla
dc.source.none.fl_str_mv reponame:idUS. Depósito de Investigación de la Universidad de Sevilla
instname:Universidad de Sevilla (US)
instname_str Universidad de Sevilla (US)
reponame_str idUS. Depósito de Investigación de la Universidad de Sevilla
collection idUS. Depósito de Investigación de la Universidad de Sevilla
repository.name.fl_str_mv
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