The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers

Consumers have demonstrated new ways of engaging with fashion retailers and experiencing their brand values. This research aims to understand better how fashion consumers form their purchase intentions, by exploring how their expectations about corporate social responsibility influence consumer bran...

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Detalles Bibliográficos
Autores: Cuesta-Valiño, P., Gutiérrez-Rodríguez, P., García-Henche, B., Núñez Barriopedro, Estela|||0000-0002-2292-8147
Tipo de recurso: artículo
Fecha de publicación:2023
País:España
Institución:Universidad de Alcalá (UAH)
Repositorio:e_Buah Biblioteca Digital Universidad de Alcalá
Idioma:inglés
OAI Identifier:oai:ebuah.uah.es:10017/59794
Acceso en línea:http://hdl.handle.net/10017/59794
https://dx.doi.org/10.1002/mar.21940
Access Level:acceso abierto
Palabra clave:consumer brand engagement
corporate social responsibility
CSR
fashion
purchase intention
retailer
Economía
Economics
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oai_identifier_str oai:ebuah.uah.es:10017/59794
network_acronym_str ES
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repository_id_str
spelling The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailersCuesta-Valiño, P.Gutiérrez-Rodríguez, P.García-Henche, B.Núñez Barriopedro, Estela|||0000-0002-2292-8147consumer brand engagementcorporate social responsibilityCSRfashionpurchase intentionretailerEconomíaEconomicsConsumers have demonstrated new ways of engaging with fashion retailers and experiencing their brand values. This research aims to understand better how fashion consumers form their purchase intentions, by exploring how their expectations about corporate social responsibility influence consumer brand engagement and purchase intention. The research comprises two studies, using different methodologies. The first study is quantitative; it involved 1296 individuals and the results were analyzed using structural equation modeling. The second study is qualitative and utilizes expert opinions from the fashion industry; it seeks to derive managerial and practical implications from the findings of the first study. The results show that corporate social responsibility influences the purchase intention of fashion consumers, but mainly through brand engagement. Consequently, fashion companies should focus on building consumer trust in the sustainability initiatives of brands, including by utilizing local suppliers.Cátedra Extraordinaria de Comercio Universidad de Alcalá - Ayuntamiento de Madrid20232023-11-10journal articlehttp://purl.org/coar/resource_type/c_6501NAhttp://purl.org/coar/version/c_be7fb7dd8ff6fe43info:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10017/59794https://dx.doi.org/10.1002/mar.21940reponame:e_Buah Biblioteca Digital Universidad de Alcaláinstname:Universidad de Alcalá (UAH)Inglésengopen accesshttp://purl.org/coar/access_right/c_abf2Attribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessoai:ebuah.uah.es:10017/597942026-06-18T11:13:07Z
dc.title.none.fl_str_mv The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
title The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
spellingShingle The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, P.
consumer brand engagement
corporate social responsibility
CSR
fashion
purchase intention
retailer
Economía
Economics
title_short The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
title_full The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
title_fullStr The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
title_full_unstemmed The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
title_sort The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
dc.creator.none.fl_str_mv Cuesta-Valiño, P.
Gutiérrez-Rodríguez, P.
García-Henche, B.
Núñez Barriopedro, Estela|||0000-0002-2292-8147
author Cuesta-Valiño, P.
author_facet Cuesta-Valiño, P.
Gutiérrez-Rodríguez, P.
García-Henche, B.
Núñez Barriopedro, Estela|||0000-0002-2292-8147
author_role author
author2 Gutiérrez-Rodríguez, P.
García-Henche, B.
Núñez Barriopedro, Estela|||0000-0002-2292-8147
author2_role author
author
author
dc.subject.none.fl_str_mv consumer brand engagement
corporate social responsibility
CSR
fashion
purchase intention
retailer
Economía
Economics
topic consumer brand engagement
corporate social responsibility
CSR
fashion
purchase intention
retailer
Economía
Economics
description Consumers have demonstrated new ways of engaging with fashion retailers and experiencing their brand values. This research aims to understand better how fashion consumers form their purchase intentions, by exploring how their expectations about corporate social responsibility influence consumer brand engagement and purchase intention. The research comprises two studies, using different methodologies. The first study is quantitative; it involved 1296 individuals and the results were analyzed using structural equation modeling. The second study is qualitative and utilizes expert opinions from the fashion industry; it seeks to derive managerial and practical implications from the findings of the first study. The results show that corporate social responsibility influences the purchase intention of fashion consumers, but mainly through brand engagement. Consequently, fashion companies should focus on building consumer trust in the sustainability initiatives of brands, including by utilizing local suppliers.
publishDate 2023
dc.date.none.fl_str_mv 2023
2023-11-10
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
NA
http://purl.org/coar/version/c_be7fb7dd8ff6fe43
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv http://hdl.handle.net/10017/59794
https://dx.doi.org/10.1002/mar.21940
url http://hdl.handle.net/10017/59794
https://dx.doi.org/10.1002/mar.21940
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
Attribution-NonCommercial-NoDerivatives 4.0 International
http://creativecommons.org/licenses/by-nc-nd/4.0/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
Attribution-NonCommercial-NoDerivatives 4.0 International
http://creativecommons.org/licenses/by-nc-nd/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:e_Buah Biblioteca Digital Universidad de Alcalá
instname:Universidad de Alcalá (UAH)
instname_str Universidad de Alcalá (UAH)
reponame_str e_Buah Biblioteca Digital Universidad de Alcalá
collection e_Buah Biblioteca Digital Universidad de Alcalá
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