Building trust in sharing economy platforms: trust antecedents and their configurations

Aquest document correspon a la versió de l'autor acceptada (post- print / Author Accepted Manuscript) per la revista Internet Research

Detalles Bibliográficos
Autores: Akhmedova, Anna, Vila-Brunet, Neus, Mas-Machuca, Marta
Tipo de recurso: artículo
Fecha de publicación:2021
País:España
Institución:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
Repositorio:Recercat. Dipósit de la Recerca de Catalunya
OAI Identifier:oai:recercat.cat:20.500.12328/5229
Acceso en línea:https://hdl.handle.net/20.500.12328/5229
https://doi.org/10.1108/INTR-04-2020-0212
Access Level:acceso abierto
Palabra clave:Trust
Sharing economy
Customer loyalty
Digital platform
Word-of-mouth
Reliability
Confianza
Economía colaborativa
Fidelidad del cliente
Plataforma digital
Boca a boca
Fiabilidad
Confiança
Economia col·laborativa
Lleialtat del client
Recomanació
Fiabilitat
65
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spelling Building trust in sharing economy platforms: trust antecedents and their configurationsAkhmedova, AnnaVila-Brunet, NeusMas-Machuca, MartaTrustSharing economyCustomer loyaltyDigital platformWord-of-mouthReliabilityConfianzaEconomía colaborativaFidelidad del clientePlataforma digitalBoca a bocaFiabilidadConfiançaEconomia col·laborativaLleialtat del clientRecomanacióFiabilitat65Aquest document correspon a la versió de l'autor acceptada (post- print / Author Accepted Manuscript) per la revista Internet ResearchPurpose: The sharing economy is the internet-enabled business model that has changed the way people travel, work and interact. Similar to other internet-enabled settings, trust is of paramount importance for the sharing economy as it leads to continued use and positive word-of-mouth. The main objectives of this research are twofold: (1) to identify the most relevant antecedents of trust in the sharing economy; and (2) to identify which combination of these antecedents allows repurchase intention and positive word-of-mouth to be achieved. Methodology: Through revision of trust theories and complementary frameworks, and an analysis of the sharing economy, we develop a model of trust for the sharing economy. We propose a model assuming that different types of trust will form a limited number of pathways valid for the creation of positive behavioural intentions. We use Qualitative Comparative Analysis to empirically assess the proposed model on a sample of 235 sharing economy users. Findings: We find two configurations that jointly suggest the key role of website quality and usability in generating consumer trust. We propose that, on the one hand, platforms might focus on creating value-added services and increasing the reliability of the platform brand. On the other hand, platforms can focus on creating good signalling mechanisms, and educate their service providers towards reliable behaviour. Originality: We build a conceptual model of trust in the sharing economy setting, that considers the feedback loops among the combination of several dimensions. We define specific strategies for platforms in the sharing economy that lead to repurchase intention and positive word-of-mouth.info:eu-repo/semantics/acceptedVersionEmerald2021info:eu-repo/semantics/article31https://hdl.handle.net/20.500.12328/5229https://doi.org/10.1108/INTR-04-2020-0212reponame:Recercat. Dipósit de la Recerca de Catalunyainstname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)InglésInternet Research31;4© 2021. Aquesta versió de l'autor està dipositada sota una llicència Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC). Això significa que qualsevol persona pot distribuir, adaptar i desenvolupar l'obra amb finalitats no comercials, sempre que se citi la font completa. Si voleu utilitzar aquest manuscrit amb finalitats comercials, visiteu https://marketplace.copyright.com/rs-ui-web/mphttps://creativecommons.org/licenses/by-nc/4.0/info:eu-repo/semantics/openAccessoai:recercat.cat:20.500.12328/52292026-05-29T05:05:01Z
dc.title.none.fl_str_mv Building trust in sharing economy platforms: trust antecedents and their configurations
title Building trust in sharing economy platforms: trust antecedents and their configurations
spellingShingle Building trust in sharing economy platforms: trust antecedents and their configurations
Akhmedova, Anna
Trust
Sharing economy
Customer loyalty
Digital platform
Word-of-mouth
Reliability
Confianza
Economía colaborativa
Fidelidad del cliente
Plataforma digital
Boca a boca
Fiabilidad
Confiança
Economia col·laborativa
Lleialtat del client
Recomanació
Fiabilitat
65
title_short Building trust in sharing economy platforms: trust antecedents and their configurations
title_full Building trust in sharing economy platforms: trust antecedents and their configurations
title_fullStr Building trust in sharing economy platforms: trust antecedents and their configurations
title_full_unstemmed Building trust in sharing economy platforms: trust antecedents and their configurations
title_sort Building trust in sharing economy platforms: trust antecedents and their configurations
dc.creator.none.fl_str_mv Akhmedova, Anna
Vila-Brunet, Neus
Mas-Machuca, Marta
author Akhmedova, Anna
author_facet Akhmedova, Anna
Vila-Brunet, Neus
Mas-Machuca, Marta
author_role author
author2 Vila-Brunet, Neus
Mas-Machuca, Marta
author2_role author
author
dc.subject.none.fl_str_mv Trust
Sharing economy
Customer loyalty
Digital platform
Word-of-mouth
Reliability
Confianza
Economía colaborativa
Fidelidad del cliente
Plataforma digital
Boca a boca
Fiabilidad
Confiança
Economia col·laborativa
Lleialtat del client
Recomanació
Fiabilitat
65
topic Trust
Sharing economy
Customer loyalty
Digital platform
Word-of-mouth
Reliability
Confianza
Economía colaborativa
Fidelidad del cliente
Plataforma digital
Boca a boca
Fiabilidad
Confiança
Economia col·laborativa
Lleialtat del client
Recomanació
Fiabilitat
65
description Aquest document correspon a la versió de l'autor acceptada (post- print / Author Accepted Manuscript) per la revista Internet Research
publishDate 2021
dc.date.none.fl_str_mv 2021
dc.type.none.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/20.500.12328/5229
https://doi.org/10.1108/INTR-04-2020-0212
url https://hdl.handle.net/20.500.12328/5229
https://doi.org/10.1108/INTR-04-2020-0212
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Internet Research
31;4
dc.rights.none.fl_str_mv https://creativecommons.org/licenses/by-nc/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by-nc/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 31
dc.publisher.none.fl_str_mv Emerald
publisher.none.fl_str_mv Emerald
dc.source.none.fl_str_mv reponame:Recercat. Dipósit de la Recerca de Catalunya
instname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
instname_str Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
reponame_str Recercat. Dipósit de la Recerca de Catalunya
collection Recercat. Dipósit de la Recerca de Catalunya
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,812429

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