‘Belong anywhere’: Focusing on authenticity and the roleof Airbnb in the projected destination image
There is little research that analyses the contribution of tourism-related digital plat-forms, and particularly Airbnb, to the creation and projection of international destina-tions' images. This study seeks to address this gap by developing a content analysisof the Airbnb Guides to more than 5...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2022 |
| País: | España |
| Institución: | Universitat Oberta de Catalunya (UOC) |
| Repositorio: | O2, repositorio institucional de la UOC |
| OAI Identifier: | oai:openaccess.uoc.edu:10609/147819 |
| Acceso en línea: | http://hdl.handle.net/10609/147819 https://doi.org/10.1002/jtr.2551 |
| Access Level: | acceso abierto |
| Palabra clave: | Airbnb authenticity community COVID-19 destination image neighbourhoods autenticidad comunidad imagen de destino barrios autenticitat comunitat imatge de destinació barris |
| Sumario: | There is little research that analyses the contribution of tourism-related digital plat-forms, and particularly Airbnb, to the creation and projection of international destina-tions' images. This study seeks to address this gap by developing a content analysisof the Airbnb Guides to more than 500 global urban neighbourhoods (globalhoods).We analysed Airbnb users' descriptions posted in the period following the GreatRecession up to the COVID-19 pandemic. Content analysis shows how Airbnb pro-jects the images of these globalhoods through a narrative based on creating a percep-tion of authenticity but that finally projects a commodified image of destinationidentities and their communities. |
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