What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets
This is the author’s version of a work that was accepted for publication in Journal of Business Research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Chang...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2008 |
| País: | España |
| Institución: | Universidad Autónoma de Madrid |
| Repositorio: | Biblos-e Archivo. Repositorio Institucional de la UAM |
| Idioma: | inglés |
| OAI Identifier: | oai:repositorio.uam.es:10486/669075 |
| Acceso en línea: | http://hdl.handle.net/10486/669075 https://dx.doi.org/10.1016/j.jbusres.2006.05.003 |
| Access Level: | acceso abierto |
| Palabra clave: | Europe Internet Mobile Multinational corporations SMS (short message services) Empresa |
| Sumario: | This is the author’s version of a work that was accepted for publication in Journal of Business Research. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Business Research 61.1 (2008) DOI http://dx.doi.org/10.1016/j.jbusres.2006.05.003 |
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