AFPCorp: a corpus of advertisements for financial products

This article presents the AFPCor, a corpus of advertisements for financial products compiled in order to facilitate the study of discourse used in this text type. AFPCor comprises thirty press ads in this sector from the UK and a further 30 from Spain, sourced over a similar period of time which, by...

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Detalles Bibliográficos
Autor: Adams, Heather
Tipo de recurso: artículo
Fecha de publicación:2011
País:España
Repositorio:accedaCRIS portal de investigación de la Universidad de las Palmas de Gran Canaria
OAI Identifier:oai:accedacris.ulpgc.es:10553/9722
Acceso en línea:http://hdl.handle.net/10553/9722
http://dialnet.unirioja.es/servlet/articulo?codigo=3877491
Access Level:acceso abierto
Palabra clave:570107 Lengua y literatura
550510 Filología
AFPCor
Corpus
Advertisements
Financial products
Press
TV
Descripción
Sumario:This article presents the AFPCor, a corpus of advertisements for financial products compiled in order to facilitate the study of discourse used in this text type. AFPCor comprises thirty press ads in this sector from the UK and a further 30 from Spain, sourced over a similar period of time which, by its very (bilingual/bi-cultural) nature, enables comparative work between the two languages and cultures involved (British English and Castilian Spanish) to be carried out. Future plans for expansion include one phase in 2011 covering press ads within the same product sector and medium, to facilitate diachronic studies, and a further collection of TV adverts for the same product type, in order to study differences in discourse produced by a change in media.