The Digital media phenomenon of Youtube beauty gurus : the case of Bubzbeaty

This thesis is submitted as a compilation of five publications. With the aim of contributing to the theorizing of digital media culture and practices, I explore the current phenomenon of online popularity as exemplified by influential personalities like YouTube beauty gurus. The study focuses on a p...

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Bibliographic Details
Author: García-Rapp, Florencia
Format: doctoral thesis
Status:Published version
Publication Date:2018
Country:España
Institution:CBUC, CESCA
Repository:TDR. Tesis Doctorales en Red
OAI Identifier:oai:www.tdx.cat:10803/463002
Online Access:http://hdl.handle.net/10803/463002
Access Level:Open access
Keyword:Online popularity
Vlogs
Beauty tutorials
YouTube beauty gurus
Online communities
Legitimacy
Authenticity
Popularidad online
Tutoriales de belleza
Gurús de belleza en YouTube
Comunidades online
Legitimidad
Autenticidad
316
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spelling The Digital media phenomenon of Youtube beauty gurus : the case of BubzbeatyGarcía-Rapp, FlorenciaOnline popularityVlogsBeauty tutorialsYouTube beauty gurusOnline communitiesLegitimacyAuthenticityPopularidad onlineTutoriales de bellezaGurús de belleza en YouTubeComunidades onlineLegitimidadAutenticidad316This thesis is submitted as a compilation of five publications. With the aim of contributing to the theorizing of digital media culture and practices, I explore the current phenomenon of online popularity as exemplified by influential personalities like YouTube beauty gurus. The study focuses on a popular beauty content producer, Bubz, and her channel Bubzbeauty. Looking at content, meaning, and interactions through qualitative, ethnographically-oriented research, the thesis sheds light into the politics of success of YouTube’s beauty community. I examine content characteristics and affordances for the creation and maintenance of viewers’ attention. I conceptualize community-specific norms that guide practices, particularly those related to self-presentation and identity-management and their implications for everyday celebrity practice. In addition, the value of her celebrity position as well as the uses of her content for the purposes of inspiration, creativity and identity work are thematized.Esta tesis es depositada como un compendio de cinco publicaciones. Con el objetivo de contribuir a teorizar culturas y prácticas en medios digitales, exploro el actual fenómeno de popularidad online tomando como ejemplo el caso de personalidades influyentes como gurús de belleza de YouTube. El estudio se centra en una reconocida productora de contenidos de belleza, Bubz, y su canal Bubzbeauty. Se analizan contenidos, significados e interacciones a través de un estudio cualitativo, desde una perspectiva etnográfica, y buscando entender las ideas implícitas sobre popularidad de la comunidad de belleza. Examino características y funciones del contenido audiovisual para la creación y continuidad de la atención de la audiencia. Conceptualizo normas específicas de la comunidad que guían prácticas como la presentación y el manejo de la imagen propio de la gurú y sus consecuencias para la performance diaria de celebrity. Además, se explica el valor de su posición de celebridad y los usos de su contenido para inspiración, creatividad e identidades de usuarios.Programa de doctorat en ComunicacióUniversitat Pompeu FabraRoca Cuberes, CarlesUniversitat Pompeu Fabra. Departament de Comunicació201820192018info:eu-repo/semantics/doctoralThesisinfo:eu-repo/semantics/publishedVersion174 p.application/pdfapplication/pdfhttp://hdl.handle.net/10803/463002TDX (Tesis Doctorals en Xarxa)reponame:TDR. Tesis Doctorales en Redinstname:CBUC, CESCAInglésL'accés als continguts d'aquesta tesi queda condicionat a l'acceptació de les condicions d'ús establertes per la següent llicència Creative Commons: http://creativecommons.org/licenses/by-nc-sa/4.0/http://creativecommons.org/licenses/by-nc-sa/4.0/info:eu-repo/semantics/openAccessoai:www.tdx.cat:10803/4630022026-06-14T12:46:07Z
dc.title.none.fl_str_mv The Digital media phenomenon of Youtube beauty gurus : the case of Bubzbeaty
title The Digital media phenomenon of Youtube beauty gurus : the case of Bubzbeaty
spellingShingle The Digital media phenomenon of Youtube beauty gurus : the case of Bubzbeaty
García-Rapp, Florencia
Online popularity
Vlogs
Beauty tutorials
YouTube beauty gurus
Online communities
Legitimacy
Authenticity
Popularidad online
Tutoriales de belleza
Gurús de belleza en YouTube
Comunidades online
Legitimidad
Autenticidad
316
title_short The Digital media phenomenon of Youtube beauty gurus : the case of Bubzbeaty
title_full The Digital media phenomenon of Youtube beauty gurus : the case of Bubzbeaty
title_fullStr The Digital media phenomenon of Youtube beauty gurus : the case of Bubzbeaty
title_full_unstemmed The Digital media phenomenon of Youtube beauty gurus : the case of Bubzbeaty
title_sort The Digital media phenomenon of Youtube beauty gurus : the case of Bubzbeaty
dc.creator.none.fl_str_mv García-Rapp, Florencia
author García-Rapp, Florencia
author_facet García-Rapp, Florencia
author_role author
dc.contributor.none.fl_str_mv Roca Cuberes, Carles
Universitat Pompeu Fabra. Departament de Comunicació
dc.subject.none.fl_str_mv Online popularity
Vlogs
Beauty tutorials
YouTube beauty gurus
Online communities
Legitimacy
Authenticity
Popularidad online
Tutoriales de belleza
Gurús de belleza en YouTube
Comunidades online
Legitimidad
Autenticidad
316
topic Online popularity
Vlogs
Beauty tutorials
YouTube beauty gurus
Online communities
Legitimacy
Authenticity
Popularidad online
Tutoriales de belleza
Gurús de belleza en YouTube
Comunidades online
Legitimidad
Autenticidad
316
description This thesis is submitted as a compilation of five publications. With the aim of contributing to the theorizing of digital media culture and practices, I explore the current phenomenon of online popularity as exemplified by influential personalities like YouTube beauty gurus. The study focuses on a popular beauty content producer, Bubz, and her channel Bubzbeauty. Looking at content, meaning, and interactions through qualitative, ethnographically-oriented research, the thesis sheds light into the politics of success of YouTube’s beauty community. I examine content characteristics and affordances for the creation and maintenance of viewers’ attention. I conceptualize community-specific norms that guide practices, particularly those related to self-presentation and identity-management and their implications for everyday celebrity practice. In addition, the value of her celebrity position as well as the uses of her content for the purposes of inspiration, creativity and identity work are thematized.
publishDate 2018
dc.date.none.fl_str_mv 2018
2018
2019
dc.type.none.fl_str_mv info:eu-repo/semantics/doctoralThesis
info:eu-repo/semantics/publishedVersion
format doctoralThesis
status_str publishedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/10803/463002
url http://hdl.handle.net/10803/463002
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.rights.none.fl_str_mv http://creativecommons.org/licenses/by-nc-sa/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv http://creativecommons.org/licenses/by-nc-sa/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv 174 p.
application/pdf
application/pdf
dc.publisher.none.fl_str_mv Universitat Pompeu Fabra
publisher.none.fl_str_mv Universitat Pompeu Fabra
dc.source.none.fl_str_mv TDX (Tesis Doctorals en Xarxa)
reponame:TDR. Tesis Doctorales en Red
instname:CBUC, CESCA
instname_str CBUC, CESCA
reponame_str TDR. Tesis Doctorales en Red
collection TDR. Tesis Doctorales en Red
repository.name.fl_str_mv
repository.mail.fl_str_mv
_version_ 1869413001907404800
score 15,301603

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