The Digital media phenomenon of Youtube beauty gurus : the case of Bubzbeaty
This thesis is submitted as a compilation of five publications. With the aim of contributing to the theorizing of digital media culture and practices, I explore the current phenomenon of online popularity as exemplified by influential personalities like YouTube beauty gurus. The study focuses on a p...
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| Tipo de recurso: | tesis doctoral |
| Estado: | Versión publicada |
| Fecha de publicación: | 2018 |
| País: | España |
| Institución: | CBUC, CESCA |
| Repositorio: | TDR. Tesis Doctorales en Red |
| OAI Identifier: | oai:www.tdx.cat:10803/463002 |
| Acceso en línea: | http://hdl.handle.net/10803/463002 |
| Access Level: | acceso abierto |
| Palabra clave: | Online popularity Vlogs Beauty tutorials YouTube beauty gurus Online communities Legitimacy Authenticity Popularidad online Tutoriales de belleza Gurús de belleza en YouTube Comunidades online Legitimidad Autenticidad 316 |
| Sumario: | This thesis is submitted as a compilation of five publications. With the aim of contributing to the theorizing of digital media culture and practices, I explore the current phenomenon of online popularity as exemplified by influential personalities like YouTube beauty gurus. The study focuses on a popular beauty content producer, Bubz, and her channel Bubzbeauty. Looking at content, meaning, and interactions through qualitative, ethnographically-oriented research, the thesis sheds light into the politics of success of YouTube’s beauty community. I examine content characteristics and affordances for the creation and maintenance of viewers’ attention. I conceptualize community-specific norms that guide practices, particularly those related to self-presentation and identity-management and their implications for everyday celebrity practice. In addition, the value of her celebrity position as well as the uses of her content for the purposes of inspiration, creativity and identity work are thematized. |
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