| Sumario: | New reading and cultural practices have rendered traditional academic practices obsolete: thus, the challenges in social education are manifold, being the most decisive the one concerning the maintenance of classic literate culture. Reading, which is currently characterized by the hybridization of traditions, genres and topics, needs to develop a social literary education which can teach intertextuality and intermodality keys in order to train expert readers. That said, in this social diversity the market looks for consumers and treats them globally, creating products led by a catalogue of readings that reminds to a sales list (superheroes, launchings of sagas or television series, among others), considered a reputable model and devoured in this feast of omnivore culture. In fact, it all belongs to the gear assembly that is marketing, and wipes out any chance for interpretation. In this context, the educator should find a formula which can find a balance between inclusive culture and quality culture in order to develop critical judgment. Regarding social education, the best way to preserve literary heritage is to set out a cultural competence which can appraise greatest hits and new recognitions as what they actually are: global marketing products. The relevant aspect of reading is its power for personal and social development. A proper and needed training –social education– will enable the formation of critical citizens, capable of interpreting and, by extension, discerning
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