The Impact of Sustainability on Financial Brand Value: A Conceptual and Empirical Approach
As sustainability has become an imperative for brands, estimating the impact that sustainability initiatives have on the financial value of brands is essential for marketing executives to elaborate their business case for brand-building sustainability investments. However, the impact of sustainabili...
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| Tipo de recurso: | tesis doctoral |
| Fecha de publicación: | 2026 |
| País: | España |
| Institución: | Universidad Complutense de Madrid (UCM) |
| Repositorio: | Docta Complutense |
| Idioma: | inglés |
| OAI Identifier: | oai:docta.ucm.es:20.500.14352/132076 |
| Acceso en línea: | https://hdl.handle.net/20.500.14352/132076 |
| Access Level: | acceso abierto |
| Palabra clave: | 502.131.1(043.2) Economía 53 Ciencias Económicas |
| Sumario: | As sustainability has become an imperative for brands, estimating the impact that sustainability initiatives have on the financial value of brands is essential for marketing executives to elaborate their business case for brand-building sustainability investments. However, the impact of sustainability on financial brand value is not clear, with academics differing about the nature, sign and strength of this relationship. This can be partially explained by the fact that prior research focus on corporate sustainability performance has overlooked the crucial role of customer perceptions in shaping financial brand value. Besides this, the choice of suitable methodologies for assessing the impact of sustainability on financial brand value and the identification of appropriate sustainability metrics for incorporation into brand valuation models remain controversial issues... |
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