TikTok: new media, old propaganda - State of the art and possibilities for political communication
The use of TikTok as a political communication tool is a recent phenomenon with research on the issue emerging. The potential of TikTok as an institutional communication tool started to become apparent in 2020. Although some international organisations, such as the International Federation of Red Cr...
| Autores: | , , |
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| Tipo de recurso: | capítulo de libro |
| Fecha de publicación: | 2023 |
| País: | España |
| Institución: | Universidad Complutense de Madrid (UCM) |
| Repositorio: | Docta Complutense |
| Idioma: | inglés |
| OAI Identifier: | oai:docta.ucm.es:20.500.14352/101587 |
| Acceso en línea: | https://hdl.handle.net/20.500.14352/101587 |
| Access Level: | acceso abierto |
| Palabra clave: | 316.77 659.1 Comunicación social Investigación en la comunicación 6306.07 Sociología de Los Medios de Comunicación de Masas 5910.02 Medios de Comunicación de Masas 5910.04 Propaganda |
| Sumario: | The use of TikTok as a political communication tool is a recent phenomenon with research on the issue emerging. The potential of TikTok as an institutional communication tool started to become apparent in 2020. Although some international organisations, such as the International Federation of Red Cross and Red Crescent Societies or the FAO, had accounts since 2019, the shift in perception towards the platform and its widespread use in the field was triggered by the COVID pandemic crisis. |
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