Proverbs also have nine lives
Proverbs are a social product and are part of the linguistic competence of the speakers of a language. They contain and transmit cultural elements of languages. Moreover, proverbs are firmly anchored in the languages' historical heritage. Both the linguistic and cultural data contained in prove...
| Autor: | |
|---|---|
| Tipo de documento: | artigo |
| Data de publicação: | 2024 |
| País: | España |
| Recursos: | Universitat Autònoma de Barcelona |
| Repositório: | Dipòsit Digital de Documents de la UAB |
| Idioma: | inglês |
| OAI Identifier: | oai:ddd.uab.cat:305179 |
| Acesso em linha: | https://ddd.uab.cat/record/305179 https://dx.doi.org/urn:doi:10.5565/rev/fraseolex.77 |
| Access Level: | Acceso aberto |
| Palavra-chave: | Paremiology Proverbs Culture Spanish and english language of advertising Paremiología Refranes Cultura Lenguaje especializado de la publicidad en español e inglés |
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Proverbs also have nine lives The use of proverbs in advertising Proverbs also have nine lives |
| title |
Proverbs also have nine lives |
| spellingShingle |
Proverbs also have nine lives Tejedor Martínez, Cristina|||0000-0003-1628-5904 Paremiology Proverbs Culture Spanish and english language of advertising Paremiología Refranes Cultura Lenguaje especializado de la publicidad en español e inglés |
| title_short |
Proverbs also have nine lives |
| title_full |
Proverbs also have nine lives |
| title_fullStr |
Proverbs also have nine lives |
| title_full_unstemmed |
Proverbs also have nine lives |
| title_sort |
Proverbs also have nine lives |
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Tejedor Martínez, Cristina|||0000-0003-1628-5904 |
| author |
Tejedor Martínez, Cristina|||0000-0003-1628-5904 |
| author_facet |
Tejedor Martínez, Cristina|||0000-0003-1628-5904 |
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author |
| dc.subject.none.fl_str_mv |
Paremiology Proverbs Culture Spanish and english language of advertising Paremiología Refranes Cultura Lenguaje especializado de la publicidad en español e inglés |
| topic |
Paremiology Proverbs Culture Spanish and english language of advertising Paremiología Refranes Cultura Lenguaje especializado de la publicidad en español e inglés |
| description |
Proverbs are a social product and are part of the linguistic competence of the speakers of a language. They contain and transmit cultural elements of languages. Moreover, proverbs are firmly anchored in the languages' historical heritage. Both the linguistic and cultural data contained in proverbs are shared by most speakers and link them to past speakers. Proverbs express and strengthen ideas. Thus, proverbs play a role in both general and specialised languages. However, several authors have attested a significant decline in their use; others explain that their function has changed, but their popular currency has remained constant. Although the use of proverbs may have declined, this paper contributes to highlighting the long life of proverbs and proverbial phrases that remain in use even today in the specialised language of advertising in Spanish and English. A corpus of advertisements in both languages has been collected and analysed. Most of the examples found were in Spanish, although some examples in English were also collected. It was found that proverbs are still used in advertising campaigns for products and services and, in several cases, the proverbs used have been shortened, adapted or modified. Since proverbs reflect the cultural elements of a language and convey these elements, the process of adapting or modifying proverbs is intended to relate the culture to the product or service. The use of proverbs may have declined in general language, but they still maintain a role in the specialised language of advertising. |
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2024 |
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2 2024-01-01 2024 2024-01-01 |
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Article http://purl.org/coar/resource_type/c_6501 VoR http://purl.org/coar/version/c_970fb48d4fbd8a85 |
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info:eu-repo/semantics/article |
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article |
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https://ddd.uab.cat/record/305179 https://dx.doi.org/urn:doi:10.5565/rev/fraseolex.77 |
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https://ddd.uab.cat/record/305179 https://dx.doi.org/urn:doi:10.5565/rev/fraseolex.77 |
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Inglés eng |
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Inglés |
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eng |
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open access http://purl.org/coar/access_right/c_abf2 https://creativecommons.org/licenses/by/4.0/ |
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info:eu-repo/semantics/openAccess |
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open access http://purl.org/coar/access_right/c_abf2 https://creativecommons.org/licenses/by/4.0/ |
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reponame:Dipòsit Digital de Documents de la UAB instname:Universitat Autònoma de Barcelona |
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Proverbs also have nine livesThe use of proverbs in advertisingProverbs also have nine livesTejedor Martínez, Cristina|||0000-0003-1628-5904ParemiologyProverbsCultureSpanish and english language of advertisingParemiologíaRefranesCulturaLenguaje especializado de la publicidad en español e inglésProverbs are a social product and are part of the linguistic competence of the speakers of a language. They contain and transmit cultural elements of languages. Moreover, proverbs are firmly anchored in the languages' historical heritage. Both the linguistic and cultural data contained in proverbs are shared by most speakers and link them to past speakers. Proverbs express and strengthen ideas. Thus, proverbs play a role in both general and specialised languages. However, several authors have attested a significant decline in their use; others explain that their function has changed, but their popular currency has remained constant. Although the use of proverbs may have declined, this paper contributes to highlighting the long life of proverbs and proverbial phrases that remain in use even today in the specialised language of advertising in Spanish and English. A corpus of advertisements in both languages has been collected and analysed. Most of the examples found were in Spanish, although some examples in English were also collected. It was found that proverbs are still used in advertising campaigns for products and services and, in several cases, the proverbs used have been shortened, adapted or modified. Since proverbs reflect the cultural elements of a language and convey these elements, the process of adapting or modifying proverbs is intended to relate the culture to the product or service. The use of proverbs may have declined in general language, but they still maintain a role in the specialised language of advertising.Los refranes son un producto social y forman parte de la competencia lingüística de los hablantes de una lengua. Contienen y transmiten elementos culturales de las lenguas. Además, los proverbios están firmemente anclados en el patrimonio histórico de las lenguas. Tanto los datos lingüísticos como los culturales que contienen los refranes son compartidos por la mayoría de los hablantes y los vinculan a los hablantes del pasado. Los refranes expresan y refuerzan ideas. Por ello, los refranes desempeñan un papel tanto en la lengua general como en las lenguas especializadas. Sin embargo, varios autores han atestiguado un descenso significativo de su uso; otros explican que su función ha cambiado, pero su vigencia popular se ha mantenido constante. Aunque tal vez el uso de los refranes haya disminuido, este trabajo contribuye a destacar la larga vida de los refranes y frases proverbiales que permanecen en uso aún hoy en la lengua especializada de la publicidad en español y en inglés. Se ha recopilado y analizado un corpus de anuncios en ambos idiomas. La mayoría de los ejemplos encontrados estaban en español, aunque también se recogieron algunos ejemplos en inglés. Se ha comprobado que los refranes se siguen utilizando en las campañas publicitarias de productos y servicios y, en la gran mayoría de casos, los refranes utilizados se han adaptado o modificado. Dado que los refranes reflejan los elementos culturales de una lengua y transmiten estos elementos, el proceso de adaptación o modificación de los refranes tiene la intención de relacionar la cultura con el producto o servicio. Puede que el uso de los refranes haya disminuido en la lengua general, pero siguen manteniendo un papel en el lenguaje especializado de la publicidad. 22024-01-0120242024-01-01Articlehttp://purl.org/coar/resource_type/c_6501VoRhttp://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/articleapplication/pdfhttps://ddd.uab.cat/record/305179https://dx.doi.org/urn:doi:10.5565/rev/fraseolex.77reponame:Dipòsit Digital de Documents de la UABinstname:Universitat Autònoma de BarcelonaInglésengopen accesshttp://purl.org/coar/access_right/c_abf2Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial, la distribució, la comunicació pública de l'obra i la creació d'obres derivades, fins i tot amb finalitats comercials, sempre i quan es reconegui l'autoria de l'obra original.https://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccessoai:ddd.uab.cat:3051792026-06-06T12:50:31Z |
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15.811543 |