Spanish wines in the US market: what attributes do US consumers look for in Spanish wines?

This paper analysed the impact of different attributes in Spanish quality wines on United States (US) demand behaviour. A hedonic price model was estimated in order to assess the values that US consumers give Spanish wines. The main results showed that the most influential factor on sale price was a...

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Autores: Areta, Álvaro, Bardají de Azcárate, Isabel, Iraizoz Apezteguia, Belén
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2017
País:España
Institución:Universidad Pública de Navarra
Repositorio:Academica-e. Repositorio Institucional de la Universidad Pública de Navarra
OAI Identifier:oai:academica-e.unavarra.es:2454/38434
Acceso en línea:https://hdl.handle.net/2454/38434
Access Level:acceso abierto
Palabra clave:Hedonic prices
Quality wine
Consumer preferences
Wine attributes
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spelling Spanish wines in the US market: what attributes do US consumers look for in Spanish wines?Areta, ÁlvaroBardají de Azcárate, IsabelIraizoz Apezteguia, BelénHedonic pricesQuality wineConsumer preferencesWine attributesThis paper analysed the impact of different attributes in Spanish quality wines on United States (US) demand behaviour. A hedonic price model was estimated in order to assess the values that US consumers give Spanish wines. The main results showed that the most influential factor on sale price was aging, which had a positive impact. US consumers valued the quality ratings provided by experts, especially in the upper price categories. The year of vintage and size of the winery were considered medium importance factors in decision-making, with the latest vintages and the smallest wineries receiving the highest ratings. Geographical origin (appellation) helped to explain consumer preferences. Although colour was the least important attribute in consumers’ purchase decisions, red wines were the most highly rated in this attribute.Instituto Nacional de Investigación y Tecnología Agraria y AlimentariaEkonomiaInstitute for Advanced Research in Business and Economics - INARBEEconomía2017info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://hdl.handle.net/2454/38434reponame:Academica-e. Repositorio Institucional de la Universidad Pública de Navarrainstname:Universidad Pública de NavarraInglés© 2017 INIA. This is an open access article distributed under the terms of the Creative Commons Attribution (CC-by) Spain 3.0 License.https://creativecommons.org/licenses/by/3.0/es/info:eu-repo/semantics/openAccessoai:academica-e.unavarra.es:2454/384342026-06-17T12:41:47Z
dc.title.none.fl_str_mv Spanish wines in the US market: what attributes do US consumers look for in Spanish wines?
title Spanish wines in the US market: what attributes do US consumers look for in Spanish wines?
spellingShingle Spanish wines in the US market: what attributes do US consumers look for in Spanish wines?
Areta, Álvaro
Hedonic prices
Quality wine
Consumer preferences
Wine attributes
title_short Spanish wines in the US market: what attributes do US consumers look for in Spanish wines?
title_full Spanish wines in the US market: what attributes do US consumers look for in Spanish wines?
title_fullStr Spanish wines in the US market: what attributes do US consumers look for in Spanish wines?
title_full_unstemmed Spanish wines in the US market: what attributes do US consumers look for in Spanish wines?
title_sort Spanish wines in the US market: what attributes do US consumers look for in Spanish wines?
dc.creator.none.fl_str_mv Areta, Álvaro
Bardají de Azcárate, Isabel
Iraizoz Apezteguia, Belén
author Areta, Álvaro
author_facet Areta, Álvaro
Bardají de Azcárate, Isabel
Iraizoz Apezteguia, Belén
author_role author
author2 Bardají de Azcárate, Isabel
Iraizoz Apezteguia, Belén
author2_role author
author
dc.contributor.none.fl_str_mv Ekonomia
Institute for Advanced Research in Business and Economics - INARBE
Economía
dc.subject.none.fl_str_mv Hedonic prices
Quality wine
Consumer preferences
Wine attributes
topic Hedonic prices
Quality wine
Consumer preferences
Wine attributes
description This paper analysed the impact of different attributes in Spanish quality wines on United States (US) demand behaviour. A hedonic price model was estimated in order to assess the values that US consumers give Spanish wines. The main results showed that the most influential factor on sale price was aging, which had a positive impact. US consumers valued the quality ratings provided by experts, especially in the upper price categories. The year of vintage and size of the winery were considered medium importance factors in decision-making, with the latest vintages and the smallest wineries receiving the highest ratings. Geographical origin (appellation) helped to explain consumer preferences. Although colour was the least important attribute in consumers’ purchase decisions, red wines were the most highly rated in this attribute.
publishDate 2017
dc.date.none.fl_str_mv 2017
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://hdl.handle.net/2454/38434
url https://hdl.handle.net/2454/38434
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.rights.none.fl_str_mv https://creativecommons.org/licenses/by/3.0/es/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by/3.0/es/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Instituto Nacional de Investigación y Tecnología Agraria y Alimentaria
publisher.none.fl_str_mv Instituto Nacional de Investigación y Tecnología Agraria y Alimentaria
dc.source.none.fl_str_mv reponame:Academica-e. Repositorio Institucional de la Universidad Pública de Navarra
instname:Universidad Pública de Navarra
instname_str Universidad Pública de Navarra
reponame_str Academica-e. Repositorio Institucional de la Universidad Pública de Navarra
collection Academica-e. Repositorio Institucional de la Universidad Pública de Navarra
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15,81155

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