Exploring Barcelona's portrayal in promotional videos and fiction films
This article analyzes the projected image of Barcelona using a combination of qualitative visual content analysis and frequency data. The study focuses on 48 promotional videos released by the destination management organization, Turisme de Barcelona, and ten fiction films. The results suggest that...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2025 |
| País: | España |
| Institución: | Universitat de Lleida (UdL) |
| Repositorio: | Repositori Obert UdL |
| OAI Identifier: | oai:repositori.udl.cat:10459.1/468483 |
| Acceso en línea: | https://doi.org/10.1016/j.annale.2025.100192 https://hdl.handle.net/10459.1/468483 |
| Access Level: | acceso abierto |
| Palabra clave: | Barcelona Projected image Promotional videos Destination marketing Films |
| Sumario: | This article analyzes the projected image of Barcelona using a combination of qualitative visual content analysis and frequency data. The study focuses on 48 promotional videos released by the destination management organization, Turisme de Barcelona, and ten fiction films. The results suggest that the projected image has been stagnating, primarily in the promotional videos, where the image draws on connotations of Mediterranean and Catalan identity. The fiction films rarely deviate from the image presented in the promotional videos, limiting their potential to diversify Barcelona's image and encourage visits to less popular yet equally representative parts of this tourist-crowded city. However, one of the distinctive contributions of films is their early emphasis on portraying Barcelona as a professional city. |
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