The influence of corporate social responsibility on students' emotional appeal in the HEIs: The mediating effect of reputation and corporate image
The article “The influence of corporate social responsibility on students’ emotional appeal in the HEIs: The mediating effect of reputation and corporate image” (Aledo-Ruiz, Martínez-Caro & Santos-Jaén, 2022) examines how corporate social responsibility (CSR) practices implemented by higher educ...
| Autores: | , , |
|---|---|
| Tipo de recurso: | artículo |
| Fecha de publicación: | 2021 |
| País: | España |
| Institución: | Universidad Católica San Antonio de Murcia (UCAM) |
| Repositorio: | RIUCAM. Repositorio Institucional de la Universidad Católica San Antonio de Murcia |
| OAI Identifier: | oai:repositorio.ucam.edu:10952/10282 |
| Acceso en línea: | http://hdl.handle.net/10952/10282 |
| Access Level: | acceso abierto |
| Palabra clave: | Corporate image Corporate reputation Corporate social responsibility Emotional appeal Higher education institutions Partial least square structural equation modeling (PLS-SEM) Stakeholder engagement |
| Sumario: | The article “The influence of corporate social responsibility on students’ emotional appeal in the HEIs: The mediating effect of reputation and corporate image” (Aledo-Ruiz, Martínez-Caro & Santos-Jaén, 2022) examines how corporate social responsibility (CSR) practices implemented by higher education institutions (HEIs) affect students’ emotional appeal—their feelings of trust, admiration, and attachment toward the university. Using data from 211 university students in Spain and applying PLS-SEM analysis, the study finds that CSR positively influences students’ emotional appeal both directly and indirectly, through corporate reputation and corporate image as mediating variables. The results suggest that universities can enhance students’ loyalty and engagement by adopting socially responsible initiatives and effectively communicating them, thereby strengthening their institutional reputation and image. |
|---|