The mediating effect of transparency in the relationship between corporate social responsibility and corporate reputation

Purpose - This study attempts to shed light on the relationship between the implementation of corporate social responsibility (CSR) actions and the creation of corporate reputation. We go further and wonder which is the role of transparency - a step beyond disclosure - in that relationship. Design/m...

Descripción completa

Detalles Bibliográficos
Autores: Baraibar Diez, Elisa Pilar|||0000-0003-4677-3255, Luna Sotorrío, Ladislao|||0000-0002-3504-6485
Tipo de recurso: artículo
Fecha de publicación:2018
País:España
Institución:Universidad de Cantabria (UC)
Repositorio:UCrea Repositorio Abierto de la Universidad de Cantabria
Idioma:inglés
OAI Identifier:oai:repositorio.unican.es:10902/13748
Acceso en línea:http://hdl.handle.net/10902/13748
Access Level:acceso abierto
Palabra clave:Transparency
Mediating effect
Corporate social responsibility
Corporate reputation
Descripción
Sumario:Purpose - This study attempts to shed light on the relationship between the implementation of corporate social responsibility (CSR) actions and the creation of corporate reputation. We go further and wonder which is the role of transparency - a step beyond disclosure - in that relationship. Design/methodology/approach - A structural equations model using the statistical package lavaan in R is applied to 22 Spanish listed companies during the period 2002-2015. Findings - The proposed model shows that transparency mediates the path between corporate social responsibility and corporate reputation. Originality/value - This paper highlights the importance of transparency beyond disclosure since information aims to meet certain criteria such as relevance, understandability and timeliness. A new measurement for transparency analyzed its mediating effect in the relationship between corporate social responsibility and corporate reputation.