Muslim Tourists' Purchase intention of Halal food in Spain

This quantitative study aims to observe the purchase intention of halal food products in Spain from the perspective of Muslim tourists. 500 Muslim respondents who have visited Spain participated in answering our research questionnaire. The data were analyzed using the PLS-SEM method using SmartPLS 3...

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Detalhes bibliográficos
Autores: Pradana, Mahir, Huertas García, Rubén, Marimón Viadiu, Frederic
Formato: artículo
Estado:Versión aceptada para publicación
Fecha de publicación:2021
País:España
Recursos:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
Repositorio:Recercat. Dipósit de la Recerca de Catalunya
OAI Identifier:oai:recercat.cat:2445/180143
Acesso em linha:https://hdl.handle.net/2445/180143
Access Level:acceso abierto
Palavra-chave:Islamisme
Models d'equacions estructurals
Alimentació
Conducta dels consumidors
Islam
Structural equation modeling
Diet
Consumer behavior
Descrição
Resumo:This quantitative study aims to observe the purchase intention of halal food products in Spain from the perspective of Muslim tourists. 500 Muslim respondents who have visited Spain participated in answering our research questionnaire. The data were analyzed using the PLS-SEM method using SmartPLS 3.0 software. Our result shows that both the halal credence and the need for cognition have no direct effects on halal purchase intention. However, halal consumers' attitude acts as significant mediators in the indirect effects of both halal credence and the need for cognition on halal purchase intention.