Muslim Tourists' Purchase intention of Halal food in Spain
This quantitative study aims to observe the purchase intention of halal food products in Spain from the perspective of Muslim tourists. 500 Muslim respondents who have visited Spain participated in answering our research questionnaire. The data were analyzed using the PLS-SEM method using SmartPLS 3...
| Autores: | , , |
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| Tipo de documento: | artigo |
| Estado: | Versión aceptada para publicación |
| Data de publicação: | 2021 |
| País: | España |
| Recursos: | Universidad de Barcelona |
| Repositório: | Dipòsit Digital de la UB |
| OAI Identifier: | oai:diposit.ub.edu:2445/180143 |
| Acesso em linha: | https://hdl.handle.net/2445/180143 |
| Access Level: | Acceso aberto |
| Palavra-chave: | Islamisme Models d'equacions estructurals Alimentació Conducta dels consumidors Islam Structural equation modeling Diet Consumer behavior |
| Resumo: | This quantitative study aims to observe the purchase intention of halal food products in Spain from the perspective of Muslim tourists. 500 Muslim respondents who have visited Spain participated in answering our research questionnaire. The data were analyzed using the PLS-SEM method using SmartPLS 3.0 software. Our result shows that both the halal credence and the need for cognition have no direct effects on halal purchase intention. However, halal consumers' attitude acts as significant mediators in the indirect effects of both halal credence and the need for cognition on halal purchase intention. |
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