El branding y la sustentabilidad en su enfoque ético para el diseño de la comunicación visual
[EN] The article describes the background of branding found in the theories of graphic identity and brand, their economic-technological implications that characterize them, as well as the focus of their communicative purposes. Specifically, it describes the graphic identity in the development of the...
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2018 |
| País: | España |
| Institución: | Universitat Politècnica de València (UPV) |
| Repositorio: | RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia |
| Idioma: | español |
| OAI Identifier: | oai:riunet.upv.es:10251/192294 |
| Acceso en línea: | https://riunet.upv.es/handle/10251/192294 |
| Access Level: | acceso abierto |
| Palabra clave: | Branding Brand Graphic identity Sustainability in design Marca Identidad gráfica Sustentabilidad en diseño |
| Sumario: | [EN] The article describes the background of branding found in the theories of graphic identity and brand, their economic-technological implications that characterize them, as well as the focus of their communicative purposes. Specifically, it describes the graphic identity in the development of the visual system of a company, organization, corporation or institution, the brand as the value in the offer of purchase of goods, services and products and branding as a combined strategy of the two previous, identity and brand, in which the main purpose is that the goods, products or services, have the convenient insertion in the market depending on the consumer. Likewise, the concept of sustainability is reviewed as one of the aspects, which in the strategy of branding, must mean professional commitment to make decisions that can not be postponed in terms of attention and respect for the environment. |
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