The importance of cross-cultural management skills in companies applied to service and sales
[EN] Having more cultures working together is a reality that can be observed more and more in companies. This cultural mix can assist firms in doing business, especially when different languages come into the relationship with clients. This Final Master s Thesis studies in detail the impact of cross...
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| Tipo de recurso: | tesis de maestría |
| Fecha de publicación: | 2024 |
| País: | España |
| Institución: | Universitat Politècnica de València (UPV) |
| Repositorio: | RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia |
| Idioma: | inglés |
| OAI Identifier: | oai:riunet.upv.es:10251/210188 |
| Acceso en línea: | https://riunet.upv.es/handle/10251/210188 |
| Access Level: | acceso abierto |
| Palabra clave: | Internacionalización empresarial Competencias multiculturales Habilidades interculturales Multiculturalidad Internacionalización Cross-cultural skills Multiculturality Internationalization ORGANIZACION DE EMPRESAS Máster Universitario en Gestión de Empresas, Productos y Servicios-Màster Universitari en Gestió d&apos Empreses, Productes i Serveis |
| Sumario: | [EN] Having more cultures working together is a reality that can be observed more and more in companies. This cultural mix can assist firms in doing business, especially when different languages come into the relationship with clients. This Final Master s Thesis studies in detail the impact of cross-cultural skills in businesses through different steps. The first step is a discussion of two important theories about multiculturality developed by Geert Hofstede and Robert House. The second step centres on the internationalization processes of different sales strategies to enter markets. A deep analysis of what influences these sales strategies follows in the third step. The fourth step focuses on customers expectations within different countries. Finally, the thesis examines the relationship between business success and diverse cultures in companies through an example of firms in the UK. |
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