Decomposing hospitality distribution channel market share

This article investigates the evolution and current state of hospitality distribution by analyzing market share from various distribution channels using real data from hospitality management systems. The study aims to provide hoteliers and researchers with valuable insights for optimizing price and...

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Authors: Vega Ventura, Ana de, Coenders, Germà, Ferrer Rosell, Berta, Martín Fuentes, Eva
Format: article
Status:Versión aceptada para publicación
Publication Date:2025
Country:España
Institution:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
Repository:Recercat. Dipósit de la Recerca de Catalunya
OAI Identifier:oai:recercat.cat:10256/27242
Online Access:http://hdl.handle.net/10256/27242
Access Level:Open access
Keyword:Hotels -- Direcció i administració
Hotel management
Quota de mercat
Market share
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spelling Decomposing hospitality distribution channel market shareVega Ventura, Ana deCoenders, GermàFerrer Rosell, BertaMartín Fuentes, EvaHotels -- Direcció i administracióHotel managementQuota de mercatMarket shareThis article investigates the evolution and current state of hospitality distribution by analyzing market share from various distribution channels using real data from hospitality management systems. The study aims to provide hoteliers and researchers with valuable insights for optimizing price and volume strategies in response to the rise of online travel agencies(OTAs). The research employs compositional data (CoDa) analysis to examine market share evolution from 2013 to 2020, focusing on channel contributions to revenue, reservation counts, room-nights, length of stay, and pricing. Results show that while online channels have increased in reservation counts, direct sales outperform them in price and revenue. The originality of this study lies in its comprehensive analysis of hospitality distribution, a topic lacking sufficient research due to limited access to public data. By analyzing real sales data from over 800 hotels, this study fills a gap in the literature. It is the first compositional analysis of market share in the tourism and hospitality industry and the first to decompose market share into price and quantity effects across any sectorThis research was supported by the Spanish Ministry of Science and Innovation and ERDF-a way of making Europe [grant numbers PID2021-123833OB-I00 and PID2022-138564OA-I00], the Spanish Ministry of Health [grant number CIBERCB06/02/1002], the Department of Research and Universities of Generalitat de Catalunya [grant numbers 2021SGR01197 and 2023-CLIMA-00037] and AGAUR and the Department of Climate Action, Food and Rural Agenda of Generalitat de Catalunya [grant number 2023-CLIMA-00037]. The funders had no role in the research process from study design to submissionSAGE PublicationsAgencia Estatal de Investigación2025info:eu-repo/semantics/articleinfo:eu-repo/semantics/acceptedVersionpeer-reviewedapplication/pdfhttp://hdl.handle.net/10256/27242http://hdl.handle.net/10256/27242© Tourism and Hospitality Research, 2025, vol. undef, núm. undef, p. undefArticles publicats (D-EC)Vega Ventura, Ana de Coenders, Germà Ferrer Rosell, Berta Martín Fuentes, Eva 2025 Decomposing hospitality distribution channel market share Tourism and Hospitality Research undef undef undefreponame:Recercat. Dipósit de la Recerca de Catalunyainstname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)Inglésinfo:eu-repo/semantics/altIdentifier/doi/10.1177/14673584251378657info:eu-repo/semantics/altIdentifier/issn/1467-3584info:eu-repo/semantics/altIdentifier/eissn/1742-9692PID2021-123833OB-I00info:eu-repo/grantAgreement/AEI/Plan Estatal de Investigación Científica y Técnica y de Innovación 2021-2023/PID2021-123833OB-I00Tots els drets reservatsinfo:eu-repo/semantics/openAccessoai:recercat.cat:10256/272422026-05-29T05:05:01Z
dc.title.none.fl_str_mv Decomposing hospitality distribution channel market share
title Decomposing hospitality distribution channel market share
spellingShingle Decomposing hospitality distribution channel market share
Vega Ventura, Ana de
Hotels -- Direcció i administració
Hotel management
Quota de mercat
Market share
title_short Decomposing hospitality distribution channel market share
title_full Decomposing hospitality distribution channel market share
title_fullStr Decomposing hospitality distribution channel market share
title_full_unstemmed Decomposing hospitality distribution channel market share
title_sort Decomposing hospitality distribution channel market share
dc.creator.none.fl_str_mv Vega Ventura, Ana de
Coenders, Germà
Ferrer Rosell, Berta
Martín Fuentes, Eva
author Vega Ventura, Ana de
author_facet Vega Ventura, Ana de
Coenders, Germà
Ferrer Rosell, Berta
Martín Fuentes, Eva
author_role author
author2 Coenders, Germà
Ferrer Rosell, Berta
Martín Fuentes, Eva
author2_role author
author
author
dc.contributor.none.fl_str_mv Agencia Estatal de Investigación
dc.subject.none.fl_str_mv Hotels -- Direcció i administració
Hotel management
Quota de mercat
Market share
topic Hotels -- Direcció i administració
Hotel management
Quota de mercat
Market share
description This article investigates the evolution and current state of hospitality distribution by analyzing market share from various distribution channels using real data from hospitality management systems. The study aims to provide hoteliers and researchers with valuable insights for optimizing price and volume strategies in response to the rise of online travel agencies(OTAs). The research employs compositional data (CoDa) analysis to examine market share evolution from 2013 to 2020, focusing on channel contributions to revenue, reservation counts, room-nights, length of stay, and pricing. Results show that while online channels have increased in reservation counts, direct sales outperform them in price and revenue. The originality of this study lies in its comprehensive analysis of hospitality distribution, a topic lacking sufficient research due to limited access to public data. By analyzing real sales data from over 800 hotels, this study fills a gap in the literature. It is the first compositional analysis of market share in the tourism and hospitality industry and the first to decompose market share into price and quantity effects across any sector
publishDate 2025
dc.date.none.fl_str_mv 2025
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/acceptedVersion
peer-reviewed
format article
status_str acceptedVersion
dc.identifier.none.fl_str_mv http://hdl.handle.net/10256/27242
http://hdl.handle.net/10256/27242
url http://hdl.handle.net/10256/27242
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv info:eu-repo/semantics/altIdentifier/doi/10.1177/14673584251378657
info:eu-repo/semantics/altIdentifier/issn/1467-3584
info:eu-repo/semantics/altIdentifier/eissn/1742-9692
PID2021-123833OB-I00
info:eu-repo/grantAgreement/AEI/Plan Estatal de Investigación Científica y Técnica y de Innovación 2021-2023/PID2021-123833OB-I00
dc.rights.none.fl_str_mv Tots els drets reservats
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Tots els drets reservats
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv SAGE Publications
publisher.none.fl_str_mv SAGE Publications
dc.source.none.fl_str_mv © Tourism and Hospitality Research, 2025, vol. undef, núm. undef, p. undef
Articles publicats (D-EC)
Vega Ventura, Ana de Coenders, Germà Ferrer Rosell, Berta Martín Fuentes, Eva 2025 Decomposing hospitality distribution channel market share Tourism and Hospitality Research undef undef undef
reponame:Recercat. Dipósit de la Recerca de Catalunya
instname:Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
instname_str Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya)
reponame_str Recercat. Dipósit de la Recerca de Catalunya
collection Recercat. Dipósit de la Recerca de Catalunya
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15.812429

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