La estrategia digital de REMED
[EN] REMED is the Spanish Network of Digital Strategies, born in April 2020 during confinement due to the Covid19 pandemic. At that time, social networks were opened but a digital strategy was lacking to serve as a guide for the present and the future of the network and as an example to other partne...
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| Tipo de recurso: | capítulo de libro |
| Fecha de publicación: | 2022 |
| País: | España |
| Institución: | Universitat Politècnica de València (UPV) |
| Repositorio: | RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia |
| Idioma: | español |
| OAI Identifier: | oai:riunet.upv.es:10251/183360 |
| Acceso en línea: | https://riunet.upv.es/handle/10251/183360 |
| Access Level: | acceso abierto |
| Palabra clave: | Redes sociales LínkedIn REMED Digital Strategy Social Networks |
| Sumario: | [EN] REMED is the Spanish Network of Digital Strategies, born in April 2020 during confinement due to the Covid19 pandemic. At that time, social networks were opened but a digital strategy was lacking to serve as a guide for the present and the future of the network and as an example to other partners who want to create their own. It is an exercise in coherence and transparency. This paper explains REMED's first digital strategy, from the starting point, through its vision, mission and objectives and how it was able to achieve them, reaching the target audience that we have selected. It will also explains its digital channels and its profiles on social networks as tools to reach our audiences, commenting on its content strategy, its evolution, especially since November 2020, when started the collaboration in the communication team and an evaluation of what was achieved with the creation of the REMED community in social networks was done. To end, some conclusions for the future of the organization, because the digital strategy is constantly rethinking, implementing and evaluating. |
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