Do implicit and explicit attitudes explain organic wine purchase intention? An attitudinal segmentation approach

Purpose. The objectives are to recognize the role of implicit and explicit attitudes on organic wine purchase intention and to segment consumers using these variables. Design. We conducted a two–part web survey (n=690) in Spain: an Implicit Association Test followed by a questionnaire on explicit at...

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Detalles Bibliográficos
Autores: Sarabia Andreu, Francisco, Sarabia Sánchez, Francisco José
Tipo de recurso: artículo
Fecha de publicación:2018
País:España
Institución:Universidad Católica San Antonio de Murcia (UCAM)
Repositorio:RIUCAM. Repositorio Institucional de la Universidad Católica San Antonio de Murcia
OAI Identifier:oai:repositorio.ucam.edu:10952/10048
Acceso en línea:http://hdl.handle.net/10952/10048
Access Level:acceso abierto
Palabra clave:Market segmentation
Wine
Marketing research
Organic wine
Attitudes
Purchase intention
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spelling Do implicit and explicit attitudes explain organic wine purchase intention? An attitudinal segmentation approachSarabia Andreu, FranciscoSarabia Sánchez, Francisco JoséMarket segmentationWineMarketing researchOrganic wineAttitudesPurchase intentionPurpose. The objectives are to recognize the role of implicit and explicit attitudes on organic wine purchase intention and to segment consumers using these variables. Design. We conducted a two–part web survey (n=690) in Spain: an Implicit Association Test followed by a questionnaire on explicit attitudes, purchase intention and demographic data. Validity and reliability of these attitudes are contrasted using confirmatory factor analysis, attitude relationships with purchase intention using multiple linear regression analysis, and segments using k–means cluster and discriminant analyses. Findings. We improve the measurement of explicit attitudes explaining organic wine purchase intention. Only attitudes towards intrinsic attributes and arousal feelings significantly explain purchase intention. Two attitudinal segments are detected; one showing moderate purchase intention with high explicit attitudinal levels and high consumption of organic wine and the other showing low levels of purchase intention and explicit attitudes, consuming mainly conventional wines. Neither segment shows any relevant differences in implicit attitudes. Practical implications. Our analysis offers information on attitudes that contribute to explain Spanish consumer purchase intention in a wine sector notable for focusing more on making quality products than by knowing its market. Originality/value. We offer deeper understanding of the influence of attitudes on organic wine purchase intention. This paper also presents an attitudinal segmentation of consumers.Administración y Dirección de EmpresasEconomía y Empresa2018info:eu-repo/semantics/articlehttp://hdl.handle.net/10952/10048reponame:RIUCAM. Repositorio Institucional de la Universidad Católica San Antonio de Murciainstname:Universidad Católica San Antonio de Murcia (UCAM)Inglésinfo:eu-repo/semantics/openAccessoai:repositorio.ucam.edu:10952/100482026-06-07T18:35:21Z
dc.title.none.fl_str_mv Do implicit and explicit attitudes explain organic wine purchase intention? An attitudinal segmentation approach
title Do implicit and explicit attitudes explain organic wine purchase intention? An attitudinal segmentation approach
spellingShingle Do implicit and explicit attitudes explain organic wine purchase intention? An attitudinal segmentation approach
Sarabia Andreu, Francisco
Market segmentation
Wine
Marketing research
Organic wine
Attitudes
Purchase intention
title_short Do implicit and explicit attitudes explain organic wine purchase intention? An attitudinal segmentation approach
title_full Do implicit and explicit attitudes explain organic wine purchase intention? An attitudinal segmentation approach
title_fullStr Do implicit and explicit attitudes explain organic wine purchase intention? An attitudinal segmentation approach
title_full_unstemmed Do implicit and explicit attitudes explain organic wine purchase intention? An attitudinal segmentation approach
title_sort Do implicit and explicit attitudes explain organic wine purchase intention? An attitudinal segmentation approach
dc.creator.none.fl_str_mv Sarabia Andreu, Francisco
Sarabia Sánchez, Francisco José
author Sarabia Andreu, Francisco
author_facet Sarabia Andreu, Francisco
Sarabia Sánchez, Francisco José
author_role author
author2 Sarabia Sánchez, Francisco José
author2_role author
dc.subject.none.fl_str_mv Market segmentation
Wine
Marketing research
Organic wine
Attitudes
Purchase intention
topic Market segmentation
Wine
Marketing research
Organic wine
Attitudes
Purchase intention
description Purpose. The objectives are to recognize the role of implicit and explicit attitudes on organic wine purchase intention and to segment consumers using these variables. Design. We conducted a two–part web survey (n=690) in Spain: an Implicit Association Test followed by a questionnaire on explicit attitudes, purchase intention and demographic data. Validity and reliability of these attitudes are contrasted using confirmatory factor analysis, attitude relationships with purchase intention using multiple linear regression analysis, and segments using k–means cluster and discriminant analyses. Findings. We improve the measurement of explicit attitudes explaining organic wine purchase intention. Only attitudes towards intrinsic attributes and arousal feelings significantly explain purchase intention. Two attitudinal segments are detected; one showing moderate purchase intention with high explicit attitudinal levels and high consumption of organic wine and the other showing low levels of purchase intention and explicit attitudes, consuming mainly conventional wines. Neither segment shows any relevant differences in implicit attitudes. Practical implications. Our analysis offers information on attitudes that contribute to explain Spanish consumer purchase intention in a wine sector notable for focusing more on making quality products than by knowing its market. Originality/value. We offer deeper understanding of the influence of attitudes on organic wine purchase intention. This paper also presents an attitudinal segmentation of consumers.
publishDate 2018
dc.date.none.fl_str_mv 2018
dc.type.none.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv http://hdl.handle.net/10952/10048
url http://hdl.handle.net/10952/10048
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.source.none.fl_str_mv reponame:RIUCAM. Repositorio Institucional de la Universidad Católica San Antonio de Murcia
instname:Universidad Católica San Antonio de Murcia (UCAM)
instname_str Universidad Católica San Antonio de Murcia (UCAM)
reponame_str RIUCAM. Repositorio Institucional de la Universidad Católica San Antonio de Murcia
collection RIUCAM. Repositorio Institucional de la Universidad Católica San Antonio de Murcia
repository.name.fl_str_mv
repository.mail.fl_str_mv
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