A New Attitudinal Integral-Model to Explain Green Purchase Intention
This study explores the relationship between different implicit and explicit attitudes and green purchase intention. A distinction is made between the cognitive and affective components of implicit attitudes. Negative-oriented attitudes such as cynicism and skepticism are also examined. The data col...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2019 |
| País: | España |
| Institución: | Universidad Católica San Antonio de Murcia (UCAM) |
| Repositorio: | RIUCAM. Repositorio Institucional de la Universidad Católica San Antonio de Murcia |
| OAI Identifier: | oai:repositorio.ucam.edu:10952/10050 |
| Acceso en línea: | http://hdl.handle.net/10952/10050 |
| Access Level: | acceso abierto |
| Palabra clave: | Implicit Attitudes Explicit Attitudes Cognitive Attitudes Green products Skepticism Cynicism Purchase intention |
| Sumario: | This study explores the relationship between different implicit and explicit attitudes and green purchase intention. A distinction is made between the cognitive and affective components of implicit attitudes. Negative-oriented attitudes such as cynicism and skepticism are also examined. The data collection process provided 724 responses to two online Implicit Association Tests, followed by a questionnaire on explicit attitudes. Two products (insecticide and toothpaste) in green and conventional formats were used. Each individual responded to a random choice of one of these two products. Structural equation modeling was used to test the research hypotheses. The cognitive and affective components of implicit attitudes were confirmed to be different constructs. Only the cognitive construct was observed to influence attitudes toward green products. Skepticism was observed to negatively influence attitudes toward green products, although it was not found to influence either attitudes toward purchasing green products versus conventional products or purchase intentions. This study offers an innovative approach by examining different types of attitudes that have never been analyzed together in the literature on green products. |
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