Comparison of consumer perception of Colombian and Mexican blueberries (Vaccinium corymbosum L. cv. Biloxi)

[EN] Consumers often associate their flavor preferences with the origin of foods and beverages; however, these distinctions are not always considered when such products are exported. This research presents the findings of a study designed to evaluate cross-cultural differences in the perceptions of...

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Autores: Rubiano-Moreno, Jessica, Corona-Cabrera, Alba Violeta, Rodríguez-Magaña, Alejandro, García-Segovia, Purificación|||0000-0002-4968-5050
Tipo de recurso: artículo
Fecha de publicación:2024
País:España
Institución:Universitat Politècnica de València (UPV)
Repositorio:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
Idioma:inglés
OAI Identifier:oai:riunet.upv.es:10251/224443
Acceso en línea:https://riunet.upv.es/handle/10251/224443
Access Level:acceso abierto
Palabra clave:Emotion measurement
Country of origin
Sensory characterization by consumers
Sensory quality
Sensory science
id ES_61a7f66c1192bdffdfe162ef611ac2c8
oai_identifier_str oai:riunet.upv.es:10251/224443
network_acronym_str ES
network_name_str España
repository_id_str
dc.title.none.fl_str_mv Comparison of consumer perception of Colombian and Mexican blueberries (Vaccinium corymbosum L. cv. Biloxi)
Comparación de la percepción de los consumidores sobre los arándanos (Vaccinium corymbosum L. cv. Biloxi) colombianos y mexicanos
title Comparison of consumer perception of Colombian and Mexican blueberries (Vaccinium corymbosum L. cv. Biloxi)
spellingShingle Comparison of consumer perception of Colombian and Mexican blueberries (Vaccinium corymbosum L. cv. Biloxi)
Rubiano-Moreno, Jessica
Emotion measurement
Country of origin
Sensory characterization by consumers
Sensory quality
Sensory science
title_short Comparison of consumer perception of Colombian and Mexican blueberries (Vaccinium corymbosum L. cv. Biloxi)
title_full Comparison of consumer perception of Colombian and Mexican blueberries (Vaccinium corymbosum L. cv. Biloxi)
title_fullStr Comparison of consumer perception of Colombian and Mexican blueberries (Vaccinium corymbosum L. cv. Biloxi)
title_full_unstemmed Comparison of consumer perception of Colombian and Mexican blueberries (Vaccinium corymbosum L. cv. Biloxi)
title_sort Comparison of consumer perception of Colombian and Mexican blueberries (Vaccinium corymbosum L. cv. Biloxi)
dc.creator.none.fl_str_mv Rubiano-Moreno, Jessica
Corona-Cabrera, Alba Violeta
Rodríguez-Magaña, Alejandro
García-Segovia, Purificación|||0000-0002-4968-5050
author Rubiano-Moreno, Jessica
author_facet Rubiano-Moreno, Jessica
Corona-Cabrera, Alba Violeta
Rodríguez-Magaña, Alejandro
García-Segovia, Purificación|||0000-0002-4968-5050
author_role author
author2 Corona-Cabrera, Alba Violeta
Rodríguez-Magaña, Alejandro
García-Segovia, Purificación|||0000-0002-4968-5050
author2_role author
author
author
dc.contributor.none.fl_str_mv Departamento de Tecnología de Alimentos
Instituto Universitario de Ingeniería de Alimentos (FoodUPV)
Escuela Técnica Superior de Ingeniería Agronómica y del Medio Natural
Repositorio Institucional de la Universitat Politècnica de València Riunet
dc.subject.none.fl_str_mv Emotion measurement
Country of origin
Sensory characterization by consumers
Sensory quality
Sensory science
topic Emotion measurement
Country of origin
Sensory characterization by consumers
Sensory quality
Sensory science
description [EN] Consumers often associate their flavor preferences with the origin of foods and beverages; however, these distinctions are not always considered when such products are exported. This research presents the findings of a study designed to evaluate cross-cultural differences in the perceptions of Mexican and Colombian consumers regarding the organoleptic characteristics of the biloxi blueberry variety, grown in both Mexico and Colombia. For this purpose, an experimental study was conducted based on a questionnaire in which 397 consumers from both countries assessed different sensory attributes of two samples: one grown in Mexico and the other in Colombia, both belonging to the biloxi variety. In addition, a biometric test was performed to detect facial microexpressions to complement the results of the experiment with indicators of emotional valence. The study demonstrated that certain correspondences between organoleptic properties are consistent in both cultures. Specifically, in both nationalities a significant effect is evident in acidity, bitterness, and sweetness. The Colombian blueberry was perceived as sweeter, while the Mexican blueberry was evaluated as more bitter and sour. Similarly, it was found that when the blueberry evaluated was rated as more acidic, the overall flavor rating was lower. These results are relevant for blueberry producers, traders, and exporters, knowing that the sweeter varieties will be the most accepted by Colombian and Mexican consumers.
publishDate 2024
dc.date.none.fl_str_mv 2024
2024-12-01
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
VoR
http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://riunet.upv.es/handle/10251/224443
url https://riunet.upv.es/handle/10251/224443
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
Reserva de todos los derechos
http://rightsstatements.org/vocab/InC/1.0/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
Reserva de todos los derechos
http://rightsstatements.org/vocab/InC/1.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidad de Ciencias Aplicadas y Ambientales
publisher.none.fl_str_mv Universidad de Ciencias Aplicadas y Ambientales
dc.source.none.fl_str_mv reponame:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
instname:Universitat Politècnica de València (UPV)
instname_str Universitat Politècnica de València (UPV)
reponame_str RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
collection RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
repository.name.fl_str_mv
repository.mail.fl_str_mv
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spelling Comparison of consumer perception of Colombian and Mexican blueberries (Vaccinium corymbosum L. cv. Biloxi)Comparación de la percepción de los consumidores sobre los arándanos (Vaccinium corymbosum L. cv. Biloxi) colombianos y mexicanosRubiano-Moreno, JessicaCorona-Cabrera, Alba VioletaRodríguez-Magaña, AlejandroGarcía-Segovia, Purificación|||0000-0002-4968-5050Emotion measurementCountry of originSensory characterization by consumersSensory qualitySensory science[EN] Consumers often associate their flavor preferences with the origin of foods and beverages; however, these distinctions are not always considered when such products are exported. This research presents the findings of a study designed to evaluate cross-cultural differences in the perceptions of Mexican and Colombian consumers regarding the organoleptic characteristics of the biloxi blueberry variety, grown in both Mexico and Colombia. For this purpose, an experimental study was conducted based on a questionnaire in which 397 consumers from both countries assessed different sensory attributes of two samples: one grown in Mexico and the other in Colombia, both belonging to the biloxi variety. In addition, a biometric test was performed to detect facial microexpressions to complement the results of the experiment with indicators of emotional valence. The study demonstrated that certain correspondences between organoleptic properties are consistent in both cultures. Specifically, in both nationalities a significant effect is evident in acidity, bitterness, and sweetness. The Colombian blueberry was perceived as sweeter, while the Mexican blueberry was evaluated as more bitter and sour. Similarly, it was found that when the blueberry evaluated was rated as more acidic, the overall flavor rating was lower. These results are relevant for blueberry producers, traders, and exporters, knowing that the sweeter varieties will be the most accepted by Colombian and Mexican consumers.[ES] Los consumidores suelen asociar sus preferencias con sabores específicos según la procedencia de los alimentos y bebidas; sin embargo, no siempre se consideran estas diferencias cuando se exportan dichos alimentos. Esta investigación presenta los resultados de un estudio diseñado para evaluar diferencias interculturales en la percepción de los consumidores mexicanos y colombianos de características organolépticas (gusto general, frescura, intensidad de color, intensidad de aroma, acidez) entre el arándano cultivar biloxi cultivado en México y Colombia. Se diseñó un estudio experimental basado en un cuestionario en el que 397 consumidores de ambos países (192 en México, 205 en Colombia) evaluaron distintos atributos sensoriales de dos muestras: un arándano mexicano y uno colombiano, ambos de la variedad biloxi. Adicionalmente, se realizó un análisis de microexpresiones faciales para complementar los resultados del experimento con indicadores de valencia emocional. Se demostró que ciertas correspondencias entre las propiedades organolépticas son consistentes en ambas culturas. Específicamente, en ambas nacionalidades, se evidencia un efecto significativo en los atributos acidez, amargura y dulzura. El arándano colombiano fue percibido más dulce, mientras que el arándano mexicano fue evaluado como más amargo y ácido. Cuando el arándano evaluado fue clasificado como más ácido, la calificación de gusto general fue más baja. Estos resultados son relevantes para los productores, comercializadores y exportadores de arándanos, sabiendo que aquellas variedades más dulces serán las que tendrán mayor aceptación por parte de los consumidores colombianos y mexicanos.Universidad de Ciencias Aplicadas y AmbientalesDepartamento de Tecnología de AlimentosInstituto Universitario de Ingeniería de Alimentos (FoodUPV)Escuela Técnica Superior de Ingeniería Agronómica y del Medio NaturalRepositorio Institucional de la Universitat Politècnica de València Riunet20242024-12-01journal articlehttp://purl.org/coar/resource_type/c_6501VoRhttp://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/articleapplication/pdfhttps://riunet.upv.es/handle/10251/224443reponame:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valénciainstname:Universitat Politècnica de València (UPV)Inglésengopen accesshttp://purl.org/coar/access_right/c_abf2Reserva de todos los derechoshttp://rightsstatements.org/vocab/InC/1.0/info:eu-repo/semantics/openAccessoai:riunet.upv.es:10251/2244432026-06-13T07:49:27Z
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