Comparison of consumer perception of Colombian and Mexican blueberries (Vaccinium corymbosum L. cv. Biloxi)
[EN] Consumers often associate their flavor preferences with the origin of foods and beverages; however, these distinctions are not always considered when such products are exported. This research presents the findings of a study designed to evaluate cross-cultural differences in the perceptions of...
| Autores: | , , , |
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| Tipo de documento: | artigo |
| Data de publicação: | 2024 |
| País: | España |
| Recursos: | Universitat Politècnica de València (UPV) |
| Repositório: | RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia |
| Idioma: | inglês |
| OAI Identifier: | oai:riunet.upv.es:10251/224443 |
| Acesso em linha: | https://riunet.upv.es/handle/10251/224443 |
| Access Level: | Acceso aberto |
| Palavra-chave: | Emotion measurement Country of origin Sensory characterization by consumers Sensory quality Sensory science |
| Resumo: | [EN] Consumers often associate their flavor preferences with the origin of foods and beverages; however, these distinctions are not always considered when such products are exported. This research presents the findings of a study designed to evaluate cross-cultural differences in the perceptions of Mexican and Colombian consumers regarding the organoleptic characteristics of the biloxi blueberry variety, grown in both Mexico and Colombia. For this purpose, an experimental study was conducted based on a questionnaire in which 397 consumers from both countries assessed different sensory attributes of two samples: one grown in Mexico and the other in Colombia, both belonging to the biloxi variety. In addition, a biometric test was performed to detect facial microexpressions to complement the results of the experiment with indicators of emotional valence. The study demonstrated that certain correspondences between organoleptic properties are consistent in both cultures. Specifically, in both nationalities a significant effect is evident in acidity, bitterness, and sweetness. The Colombian blueberry was perceived as sweeter, while the Mexican blueberry was evaluated as more bitter and sour. Similarly, it was found that when the blueberry evaluated was rated as more acidic, the overall flavor rating was lower. These results are relevant for blueberry producers, traders, and exporters, knowing that the sweeter varieties will be the most accepted by Colombian and Mexican consumers. |
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