Social Networks, Media and Audiences: A Literature Review

Social networks like Facebook, YouTube and Twitter are capturing media and scholarly attention. Their spectacular growth and the public attention they command are attracting a significant amount of research and media scrutiny in English speaking countries. This literature review tries to underline s...

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Bibliographic Details
Authors: Pérez-Latre, F.J. (Francisco Javier)|||/items/d8dd9b1e-3bd4-4165-bc25-44f4b77f76dd, Portilla-Manjón, I. (Idoia)|||/items/0c573bc7-22d5-47ea-8807-06cd1160411a, Sánchez-Blanco, C. (Cristina)|||/items/b0b6595b-d20e-4cf1-9859-fef1fe67d9c5
Format: article
Publication Date:2012
Country:España
Institution:Universidad de Navarra
Repository:Dadun. Depósito Académico Digital de la Universidad de Navarra
Language:English
OAI Identifier:oai:dadun.unav.edu:10171/23805
Online Access:https://hdl.handle.net/10171/23805
Access Level:Open access
Keyword:Communication
Online communication
Social media
Social Networks
Advertising
Description
Summary:Social networks like Facebook, YouTube and Twitter are capturing media and scholarly attention. Their spectacular growth and the public attention they command are attracting a significant amount of research and media scrutiny in English speaking countries. This literature review tries to underline some of the most salient topics in the emerging academic conversation about social media. Its goal is to identify interesting research areas in the field