Flourishing for the future
This study investigates the psychological mechanisms driving consumer responsibility for sustainable consumption and its influence on sustainable purchasing decisions. Building on the premise that consumer responsibility predicts sustainable consumption behaviors, we propose a framework that examine...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2026 |
| País: | España |
| Institución: | Universitat Autònoma de Barcelona |
| Repositorio: | Dipòsit Digital de Documents de la UAB |
| Idioma: | inglés |
| OAI Identifier: | oai:ddd.uab.cat:326430 |
| Acceso en línea: | https://ddd.uab.cat/record/326430 https://dx.doi.org/urn:doi:10.1016/j.actpsy.2026.106377 |
| Access Level: | acceso abierto |
| Palabra clave: | Consumer responsibility for sustainable consumption Emotional intelligence Flourishing Pro-environmental behaviour Willingness to pay more for ecological products |
| Sumario: | This study investigates the psychological mechanisms driving consumer responsibility for sustainable consumption and its influence on sustainable purchasing decisions. Building on the premise that consumer responsibility predicts sustainable consumption behaviors, we propose a framework that examines how emotional intelligence and flourishing affect willingness to pay more for ecological products, with the mediating roles of personal norms, frugality, and pro-ecological behavior. Using structural equation modeling (PLS-SEM), on data from 430 surveyed participants, the findings reveal that emotional intelligence positively influences flourishing, while personal norms and frugality mediate the relationship between flourishing and consumer responsibility for sustainable consumption. Additionally, pro-ecological behavior mediates the effect of consumer responsibility on willingness to pay more for ecological products. By uncovering the emotional and normative antecedents of sustainable consumption, this study refines existing theories and provides actionable insights for policies, educational programs, and marketing strategies that promote sustainability and address environmental challenges, offering valuable contributions towards a more sustainable future. |
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