On waging the Ideological war: Against the hegemony of form

This article seeks to rehabilitate the concept of ideology as a necessary tool of struggle against present-day capitalism. Post-structuralist epistemologies, by celebrating pluralism and the emergent character of knowledge and politics, have rendered the intellectual production of a unitary theory a...

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Detalles Bibliográficos
Autor: Narotzky, Susana, 1958-
Tipo de recurso: artículo
Estado:Versión aceptada para publicación
Fecha de publicación:2016
País:España
Institución:Universidad de Barcelona
Repositorio:Dipòsit Digital de la UB
OAI Identifier:oai:diposit.ub.edu:2445/135004
Acceso en línea:https://hdl.handle.net/2445/135004
Access Level:acceso abierto
Palabra clave:Ideologia
Capitalisme
Ideology
Capitalism
Descripción
Sumario:This article seeks to rehabilitate the concept of ideology as a necessary tool of struggle against present-day capitalism. Post-structuralist epistemologies, by celebrating pluralism and the emergent character of knowledge and politics, have rendered the intellectual production of a unitary theory an obsolete remnant of a Modernist past. I contend that these well-meaning anti-authoritarian epistemologies unwillingly express the hegemony of a form that the Austrian school proposed for market competition in the first half of the 20th century. Based on ethnographic material of Spain, I acknowledge the need to develop a new conceptual framework that captures the singular experienced realities of the present but links them in a coherent unitary theoretical structure. The productive power of the 'hegemony of form' requires the construction of an ideology that may not only destroy it but also provide the basis of a counter-hegemony for producing a better future.