Analysis of interactivity in digital journalism
We analyse interactivity in the digital press, focusing our study specifically on aspects related to user experience and user options for interaction. In so doing, our objective is the improvement of digital communication, by offering the news media a solid basis from which to evaluate their busines...
| Autores: | , , |
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| Tipo de recurso: | capítulo de libro |
| Estado: | Versión publicada |
| Fecha de publicación: | 2022 |
| País: | España |
| Institución: | Varias* (Consorci de Biblioteques Universitáries de Catalunya, Centre de Serveis Científics i Acadèmics de Catalunya) |
| Repositorio: | Recercat. Dipósit de la Recerca de Catalunya |
| OAI Identifier: | oai:recercat.cat:10230/52860 |
| Acceso en línea: | http://hdl.handle.net/10230/52860 http://doi.org/10.3145/indocs.2022.2 |
| Access Level: | acceso abierto |
| Palabra clave: | Digital journalism digital news media interactivity searchability user’s experience SEO entrepreneurship in digital communication Periodismo digital medios digitales interactividad buscabilidad visibilidad web emprendimiento en comunicación digital |
| Sumario: | We analyse interactivity in the digital press, focusing our study specifically on aspects related to user experience and user options for interaction. In so doing, our objective is the improvement of digital communication, by offering the news media a solid basis from which to evaluate their business model and their readers’ behaviour. We exploit a methodology based on the design and testing of a research protocol and undertake a comparative analysis employing an iterative process, thus ‘grounding’ our final theory in the data gathered. In this way, we obtain a protocol – ‘Analysis of interactivity, searchability and web visibility in digital newspapers’ or SAIPD in its Spanish acronym – that facilitates the extraction of data from the digital news media. This tool, as its name suggests, is designed around the three characteristic dimensions of the digital media (i.e. interactivity, searchability and web visibility) and employs a series of analytical parameters and indicators. In this chapter we examine four of these parameters related specifically to the dimension of interactivity: the media-user relationship, user-generated content, the user-user relationship and the personalization of content. |
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