¿Cómo potenciar el uso de las redes sociales como estrategia de marketing en empresas del sector hostelero? El re-descubrimiento de Pinterest
[EN] The traditional service marketing actions have undergone a revolution with the introduction of new technologies and especially with the widespread use of social networks. Users are influenced by the opinions that are presented on these networks when purchasing services online. The hospitality i...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2014 |
| País: | España |
| Institución: | Universitat Politècnica de València (UPV) |
| Repositorio: | RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia |
| Idioma: | español |
| OAI Identifier: | oai:riunet.upv.es:10251/60468 |
| Acceso en línea: | https://riunet.upv.es/handle/10251/60468 |
| Access Level: | acceso abierto |
| Palabra clave: | E-commerce Social media Hospitality Social networks Comercio electrónico Medios sociales Hostelería Redes sociales ORGANIZACION DE EMPRESAS |
| Sumario: | [EN] The traditional service marketing actions have undergone a revolution with the introduction of new technologies and especially with the widespread use of social networks. Users are influenced by the opinions that are presented on these networks when purchasing services online. The hospitality industry has also been influenced by social networks, but many hospitality companies have not detected the opportunities yet. The purpose of this paper is to analyze the use of social media as a component of the firms´ marketing strategy through a review of the state of the art. Results show that the social network Pinterest fits perfectly in the hospitality industry and its use is recommended for companies who want exposure and brand advertising with high quality visual content. |
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