Discussing transparency of privacy policies in the age of big data. Towards the «social norm» as a new rule of law

The aim of this paper is the study of substantive and formal transparency of privacy policies as an essential prerequisite of a meaningful consent to fair data processing practices by third parties. In particular, Big Data techniques raise serious concerns on massive data processing, given the lack...

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Detalles Bibliográficos
Autor: Gutiérrez David, María Estrella
Tipo de recurso: artículo
Fecha de publicación:2017
País:España
Institución:Universidad Complutense de Madrid (UCM)
Repositorio:Docta Complutense
Idioma:inglés
OAI Identifier:oai:docta.ucm.es:20.500.14352/113548
Acceso en línea:https://hdl.handle.net/20.500.14352/113548
Access Level:acceso abierto
Palabra clave:004.6.056.5
342.738
004.6.056.5-052
Big data
Transparency
Privacy policies
Personal data processing
EU General Data Protection Regulation (2016)
Transparencia
Políticas de privacidad
Tratamiento de datos pesonales
Reglamento Europeo General de Protección de Datos (2016)
Derecho constitucional
Derecho comunitario (Derecho)
Derecho comparado
5605.04 Derecho Constitucional
Descripción
Sumario:The aim of this paper is the study of substantive and formal transparency of privacy policies as an essential prerequisite of a meaningful consent to fair data processing practices by third parties. In particular, Big Data techniques raise serious concerns on massive data processing, given the lack of explicit notice about such practices in privacy policies. In this sense, this paper will examine some paradigmatic cases, and will analyse why users’ perception and Data Protection Authorities investigations are coincident in concluding the lack of transparency of privacy policies. Albeit EU General Data Protection Regulation has codified the principle of transparency, one of the main findings of this paper is that privacy policies are still designed to foster legitimization of the «Social Norm» to the detriment of the «privacy by default» principle.