Qualitative analysis: viewing, consumption and usability of SVO
This research examines Subscription Video On-Demand (SVOD) using Netflix as one of the main examples that has seen a dramatic increase in usage in recent years compared to the traditional way of viewing content through television. Using focus group sessions and an online survey, a qualitative analys...
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| Tipo de recurso: | tesis doctoral |
| Estado: | Versión publicada |
| Fecha de publicación: | 2020 |
| País: | España |
| Institución: | CBUC, CESCA |
| Repositorio: | TDR. Tesis Doctorales en Red |
| OAI Identifier: | oai:www.tdx.cat:10803/668491 |
| Acceso en línea: | http://hdl.handle.net/10803/668491 |
| Access Level: | acceso abierto |
| Palabra clave: | Subscription Video On-Demand (SVOD) Netflix Usability Self-scheduling Bingewatching Consumption of content Viewing habits Vídeo de Subscripció Sota Demanda (SVOD) Usabilitat Auto programació Maratons de sèries Consum de contingut Hàbits de visionat 316 |
| Sumario: | This research examines Subscription Video On-Demand (SVOD) using Netflix as one of the main examples that has seen a dramatic increase in usage in recent years compared to the traditional way of viewing content through television. Using focus group sessions and an online survey, a qualitative analysis approach is used by way of a thematic analysis to elaborate and gain insight into the phenomenon of SVOD within our society which has allowed viewers to alter time shifting and self-scheduling habits. Watching online film and television over the internet, forces the breakdown of the traditional value chain of viewing methods as well as consumption of it. This research aims to narrow this research gap surrounding SVOD. The results will be used to add value to the research area of this growing and changing phenomenon of online TV consumption with SVOD. |
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