The power of play in microfinance : Examining the effect of gamification on customer relationship management performance

Detalles Bibliográficos
Autores: Liu, Aiping, Urquía-Grande, Elena, López-Sánchez, Pilar, Rodríguez-López, Ángel
Tipo de recurso: artículo
Fecha de publicación:2024
País:España
Institución:Universidad Francisco de Vitoria
Repositorio:DDFV. Repositorio Institucional de la Universidad Francisco de Vitoria
Idioma:inglés
OAI Identifier:oai:ddfv.ufv.es:10641/7376
Acceso en línea:https://hdl.handle.net/10641/7376
Access Level:acceso abierto
Palabra clave:Customer relationship management
Gamification
Microfinance
Valence framework
Finance
SDG 1 - No Poverty
SDG 5 - Gender Equality
SDG 8 - Decent Work and Economic Growth
Yes
yes
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spelling The power of play in microfinance : Examining the effect of gamification on customer relationship management performanceLiu, AipingUrquía-Grande, ElenaLópez-Sánchez, PilarRodríguez-López, ÁngelCustomer relationship managementGamificationMicrofinanceValence frameworkFinanceSDG 1 - No PovertySDG 5 - Gender EqualitySDG 8 - Decent Work and Economic GrowthYesyesFacultad de Derecho, Empresa y Gobierno20242024-12-0120242024-12-01journal articlehttp://purl.org/coar/resource_type/c_6501info:eu-repo/semantics/articleapplication/pdfhttps://hdl.handle.net/10641/7376reponame:DDFV. Repositorio Institucional de la Universidad Francisco de Vitoriainstname:Universidad Francisco de VitoriaInglésengopen accesshttp://purl.org/coar/access_right/c_abf2http://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessoai:ddfv.ufv.es:10641/73762026-06-11T12:44:57Z
dc.title.none.fl_str_mv The power of play in microfinance : Examining the effect of gamification on customer relationship management performance
title The power of play in microfinance : Examining the effect of gamification on customer relationship management performance
spellingShingle The power of play in microfinance : Examining the effect of gamification on customer relationship management performance
Liu, Aiping
Customer relationship management
Gamification
Microfinance
Valence framework
Finance
SDG 1 - No Poverty
SDG 5 - Gender Equality
SDG 8 - Decent Work and Economic Growth
Yes
yes
title_short The power of play in microfinance : Examining the effect of gamification on customer relationship management performance
title_full The power of play in microfinance : Examining the effect of gamification on customer relationship management performance
title_fullStr The power of play in microfinance : Examining the effect of gamification on customer relationship management performance
title_full_unstemmed The power of play in microfinance : Examining the effect of gamification on customer relationship management performance
title_sort The power of play in microfinance : Examining the effect of gamification on customer relationship management performance
dc.creator.none.fl_str_mv Liu, Aiping
Urquía-Grande, Elena
López-Sánchez, Pilar
Rodríguez-López, Ángel
author Liu, Aiping
author_facet Liu, Aiping
Urquía-Grande, Elena
López-Sánchez, Pilar
Rodríguez-López, Ángel
author_role author
author2 Urquía-Grande, Elena
López-Sánchez, Pilar
Rodríguez-López, Ángel
author2_role author
author
author
dc.contributor.none.fl_str_mv Facultad de Derecho, Empresa y Gobierno
dc.subject.none.fl_str_mv Customer relationship management
Gamification
Microfinance
Valence framework
Finance
SDG 1 - No Poverty
SDG 5 - Gender Equality
SDG 8 - Decent Work and Economic Growth
Yes
yes
topic Customer relationship management
Gamification
Microfinance
Valence framework
Finance
SDG 1 - No Poverty
SDG 5 - Gender Equality
SDG 8 - Decent Work and Economic Growth
Yes
yes
publishDate 2024
dc.date.none.fl_str_mv 2024
2024-12-01
2024
2024-12-01
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/10641/7376
url https://hdl.handle.net/10641/7376
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2

http://creativecommons.org/licenses/by-nc-nd/4.0/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2

http://creativecommons.org/licenses/by-nc-nd/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:DDFV. Repositorio Institucional de la Universidad Francisco de Vitoria
instname:Universidad Francisco de Vitoria
instname_str Universidad Francisco de Vitoria
reponame_str DDFV. Repositorio Institucional de la Universidad Francisco de Vitoria
collection DDFV. Repositorio Institucional de la Universidad Francisco de Vitoria
repository.name.fl_str_mv
repository.mail.fl_str_mv
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