Liu, A., Urquía-Grande, E., López-Sánchez, P., & Rodríguez-López, Á. (2024). The power of play in microfinance: Examining the effect of gamification on customer relationship management performance.
Citación estilo ChicagoLiu, Aiping, Elena Urquía-Grande, Pilar López-Sánchez, y Ángel Rodríguez-López. The Power of Play in Microfinance: Examining the Effect of Gamification On Customer Relationship Management Performance. 2024.
Cita MLALiu, Aiping, Elena Urquía-Grande, Pilar López-Sánchez, y Ángel Rodríguez-López. The Power of Play in Microfinance: Examining the Effect of Gamification On Customer Relationship Management Performance. 2024.
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