The emergence of native podcasts in journalism: editorial strategies and business opportunities in Latin America

This article analyses the state of the art of podcasting in the new digital landscape as well as the structures, editorialstrategies, and business models of native podcasts launched in Latin America over the last few years. To this end, amultiple case study has been made to examine the way new digit...

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Detalles Bibliográficos
Autores: Rojas-Torrijos, José Luis, Caro González, Francisco Javier, González Alba, José Antonio
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2020
País:España
Institución:Universidad de Sevilla (US)
Repositorio:idUS. Depósito de Investigación de la Universidad de Sevilla
OAI Identifier:oai:idus.us.es:11441/100429
Acceso en línea:https://hdl.handle.net/11441/100429
https://doi.org/10.17645/mac.v8i2.2699
Access Level:acceso abierto
Palabra clave:Business models
Digital native news media
Entrepreneurial journalism
Online journalism
Podcasting
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spelling The emergence of native podcasts in journalism: editorial strategies and business opportunities in Latin AmericaRojas-Torrijos, José LuisCaro González, Francisco JavierGonzález Alba, José AntonioBusiness modelsDigital native news mediaEntrepreneurial journalismOnline journalismPodcastingThis article analyses the state of the art of podcasting in the new digital landscape as well as the structures, editorialstrategies, and business models of native podcasts launched in Latin America over the last few years. To this end, amultiple case study has been made to examine the way new digital outlets are using audio content. This qualitative re-search is made up of a variety of approaches, such as interviews, online surveys of podcasters, as well as the collectionand analysis of secondary data. A specific aim of this comparative study was to include a sample of podcasts producedby thirteen emerging media platforms from eight countries registered in the directory of digital natives conducted bySembraMedia (https://www.sembramedia.org). This is a nonprofit organization dedicated to increasing the diversity andquality of Spanish language content by helping digital media entrepreneurs become more sustainable and successful.Results of this exploratory study reveal that native podcasting in Spanish is still expanding and that where the new me-dia are small in scale, they are more oriented to the full exploitation of the narrative and innovative possibilities of thisaudio format and do not have responding to their target audiences’ needs as their main priority. These new media arefinding different ways to become monetised (mainly content production for clients, sponsored content, sponsorship, con-sulting services, and advertising) and to make a profitAdministración de Empresas y MarketingPeriodismo II2020info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://hdl.handle.net/11441/100429https://doi.org/10.17645/mac.v8i2.2699reponame:idUS. Depósito de Investigación de la Universidad de Sevillainstname:Universidad de Sevilla (US)InglésMedia and Communication, 8 (2), 159-170.http://dx.doi.org/10.17645/mac.v8i2.2699info:eu-repo/semantics/openAccessoai:idus.us.es:11441/1004292026-06-17T12:51:07Z
dc.title.none.fl_str_mv The emergence of native podcasts in journalism: editorial strategies and business opportunities in Latin America
title The emergence of native podcasts in journalism: editorial strategies and business opportunities in Latin America
spellingShingle The emergence of native podcasts in journalism: editorial strategies and business opportunities in Latin America
Rojas-Torrijos, José Luis
Business models
Digital native news media
Entrepreneurial journalism
Online journalism
Podcasting
title_short The emergence of native podcasts in journalism: editorial strategies and business opportunities in Latin America
title_full The emergence of native podcasts in journalism: editorial strategies and business opportunities in Latin America
title_fullStr The emergence of native podcasts in journalism: editorial strategies and business opportunities in Latin America
title_full_unstemmed The emergence of native podcasts in journalism: editorial strategies and business opportunities in Latin America
title_sort The emergence of native podcasts in journalism: editorial strategies and business opportunities in Latin America
dc.creator.none.fl_str_mv Rojas-Torrijos, José Luis
Caro González, Francisco Javier
González Alba, José Antonio
author Rojas-Torrijos, José Luis
author_facet Rojas-Torrijos, José Luis
Caro González, Francisco Javier
González Alba, José Antonio
author_role author
author2 Caro González, Francisco Javier
González Alba, José Antonio
author2_role author
author
dc.contributor.none.fl_str_mv Administración de Empresas y Marketing
Periodismo II
dc.subject.none.fl_str_mv Business models
Digital native news media
Entrepreneurial journalism
Online journalism
Podcasting
topic Business models
Digital native news media
Entrepreneurial journalism
Online journalism
Podcasting
description This article analyses the state of the art of podcasting in the new digital landscape as well as the structures, editorialstrategies, and business models of native podcasts launched in Latin America over the last few years. To this end, amultiple case study has been made to examine the way new digital outlets are using audio content. This qualitative re-search is made up of a variety of approaches, such as interviews, online surveys of podcasters, as well as the collectionand analysis of secondary data. A specific aim of this comparative study was to include a sample of podcasts producedby thirteen emerging media platforms from eight countries registered in the directory of digital natives conducted bySembraMedia (https://www.sembramedia.org). This is a nonprofit organization dedicated to increasing the diversity andquality of Spanish language content by helping digital media entrepreneurs become more sustainable and successful.Results of this exploratory study reveal that native podcasting in Spanish is still expanding and that where the new me-dia are small in scale, they are more oriented to the full exploitation of the narrative and innovative possibilities of thisaudio format and do not have responding to their target audiences’ needs as their main priority. These new media arefinding different ways to become monetised (mainly content production for clients, sponsored content, sponsorship, con-sulting services, and advertising) and to make a profit
publishDate 2020
dc.date.none.fl_str_mv 2020
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://hdl.handle.net/11441/100429
https://doi.org/10.17645/mac.v8i2.2699
url https://hdl.handle.net/11441/100429
https://doi.org/10.17645/mac.v8i2.2699
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.relation.none.fl_str_mv Media and Communication, 8 (2), 159-170.
http://dx.doi.org/10.17645/mac.v8i2.2699
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.source.none.fl_str_mv reponame:idUS. Depósito de Investigación de la Universidad de Sevilla
instname:Universidad de Sevilla (US)
instname_str Universidad de Sevilla (US)
reponame_str idUS. Depósito de Investigación de la Universidad de Sevilla
collection idUS. Depósito de Investigación de la Universidad de Sevilla
repository.name.fl_str_mv
repository.mail.fl_str_mv
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